Vendor Profile: HRLogix makes a splash with automating the fundamentals of the hiring process for the casino industry
It's no secret that a gaming enterprise requires numerous employees with varied skill sets in order to prosper and thrive. Indeed, the ability to generate thousands of well-paying jobs is one of the primary selling points of casino expansion into new jurisdictions.
What few consider, however, is the burden that finding all these qualified workers puts on the human resource departments at most gaming properties. Some experts estimate that the average casino can receive up to 20,000 to 30,000 job applications per year, of which only 5 percent will ultimately be hired. In order to find this 5 percent, however, all potential workers must be thoroughly processed, screened and tracked. Couple this with the labor- and paper-intensive needs of established employees, and it's no wonder many companies consider the HR department to be a black hole-the place job requisitions, employee transfers, applicant forms and other files go to get "lost."
Recognizing that both were challenges that could be solved with technology, a team of HR career professionals launched HRLogix. The company markets a suite of automated products designed to streamline human resource department operations and hiring needs, thereby generating greater efficiency and bottom-line savings for clients.
"Many HR professionals have to spend an enormous amount of time just making sure that the [hiring] process is completed and paperwork is done," said David Johndrow, vice president of the consulting division for Edmond, Okla.-based HRLogix. "A human resource department is the first point of contact in any company. Oftentimes, applicants fill out their applications and never hear back from the company because the sheer volume of applications is so great.
"Our systems enable consistent workflow so that everyone knows exactly where applicants are in the process so everything gets done. Nothing is missed. In addition to savings from increased efficiencies, the system lowers the cost per hire because the HR departments can act like HR professionals rather than just as a clearinghouse. When they are able to focus on the ones who are best qualified, they can make better matches and put people in the right jobs. This translates into employees who are happier and who remain longer."
According to Johndrow, the HRLogix system handles all aspects of the hiring process from start to finish. Potential employees apply on the Web or telephone and the computers direct the pre-screening questions by position. "You're able to hire your entire staff using our solution," he said. "We take it from an administrative paper- ridden process and put the human resource staff back in control."
Essentially, HRLogix accomplishes this task through a Web-based talent management solution. The company's core service offering is a fully integrated, Web-based applicant tracking system that automates the hiring process and provides applicants and companies the ability to access and manage their data electronically.
"I just came back from one client where we were able to knock out nine steps in their system by using our system," Johndrow noted.
HRLogix also applies their automation technology to improve business processes for a wide range of other HR needs including approval of job requisitions, applicant sourcing, application information capture, pre-employment screening and hiring of exempt and hourly employees. Also, The system offers various telephone recruiting and management services through speech-to-text and text-to-speech Voice XML software.
"With our Applicant Self Service feature, You can go online or use the phone and know what stage an applicant or application is in at any time of the day and know the status of their application the process."
In addition, the system pre-populates the forms from the data gathered in the application process.
"Once you are hired in the old system, you have to hand key the information in," said Johndrow. "Under our system, once you hire someone, it automatically fills out new hire paperwork creating a virtual personnel file."
According to Johndrow, the HRLogix product line is able to accomplish these improvements with a minimum of disruption, thanks in part to a development philosophy that emphasizes all solutions be easily adaptable to existing HR department processes.
Working within the system
"Our staff is the best in the industry," Johndrow said. "We all come from human resource backgrounds, and we directed the architecture of the technology. We go in and look at the process someone is doing and we enable the process rather than just saying here is a tool, learn it and use it.
"The way the solution is laid out, we can configure it to your existing process and existing forms," Johndrow added. "We're not replacing things but we can make an existing process more efficient. We don't redefine what a client needs to do, we enable their existing systems."
This approach has proved successful with casino resorts. HRLogix's Las Vegas clients include industry leaders such as MGM Mirage, Mandalay Resort Group and the Stratosphere Hotel & Casino. They also provide HR solutions to Pinnacle Entertainment and to the Borgata Casino in Atlantic City, a market they entered earlier this year.
Tribal gaming clients include the Mohegan Sun in Connecticut. Indeed, HRLogix considers this market so important that they developed special technology for it, according to Johndrow. "Our solutions also offer something to tribal casinos that no one else offers, a system to monitor 'tribal preference' which allows casinos to give preference to applicants with tribal members and other Native American heritage," he said. "That's a critical need and we can help them automate that process efficiently and effectively."
The same abilities that make HRLogix popular among casinos have also made the product indispensable in other hiring-intensive businesses.
"We have the highest adaptation rate in the industry-we're also able to go from contract signing to taking the client live in approximately 60 days," Johndrow said. "Our management team understands what it takes to do high volume ramp-ups and the successful steps to recruit and hire the best talent in the market.
"When we talk to HR people, they always respond. What's the trick? They're surprised we can do this. We can turn them into super-users in just under four hours. They know the process, we can help them cut through to the most important aspects and also manage an automated process that is precise and accurate."
HRLogix at a glance
HRLogix is a leader in next-generation applicant tracking and hourly hiring management system software solutions. It is one of the fastest growing ATS providers in hiring hourly and exempt employees in the hospitality and gaming industry.
The company was founded in May 2002 and has 20 employees working out of Edmond, Okla., with satellite offices in Boca Raton, Fla., Dallas, Texas and Las Vegas, Nev. The products and services offered by HRLogix include:
• Requisition management systems
• Applicant tracking systems
• Web recruiting
• VoiceLogix - telephone recruiting
• HireLogix -new hire paperwork processing
• Human resource consulting