SAS expands portfolio of revenue-management software
September 1, 2008
SAS, a leader in business
intelligence and analytics, has acquired IDeaS Revenue Optimization, a provider
of advanced revenue-management software for the hospitality industry.
With its existing powerful portfolio of market-leading
advanced analytics, business intelligence and industry-specific solutions, SAS
now has the leading revenue-management offering designed specifically for the
travel and hospitality industries, the company said in a news release in early
August. IDeaS customers will benefit from the global resources of SAS, a $2
billion company.
“IDeaS is extremely successful in the
hospitality industry, and its highly regarded application base is capable of
much more,” said Jim Goodnight, SAS chief executive officer. ”SAS will build on
that for other industries while remaining attentive to the extremely loyal
IDeaS customer base. SAS has the will, the resources and the domain expertise
to nurture the potential of IDeaS.”
Ed Booth, chief executive officer and chairman of IDeaS, said
SAS is a perfect fit. f“We have sought for some time to expand our scope beyond
hospitality applications and SAS, with a corporate culture remarkably similar
to ours, will provide IDeaS with the resources to stretch its wings,” Booth
said.
SAS gains
a robust application portfolio and technology foundation for extending IDeaS
price and revenue optimization to other industries. SAS solutions will leverage
these revenue- and price-optimization capabilities to help organizations gain
deeper insights into their customers and operations to maximize profitability.
IDeaS,
with 200 employees, is now a wholly owned subsidiary of SAS but will continue
operating under its current management. Its global customers include Hilton,
Hyatt International, Mandarin Oriental, Intercontinental Hotels Group, The
Venetian Hotel and Casino, Stations Casinos, Lindner Hotels, Fairmont Hotels,
Manchester Airport Group and BAA.
Both SAS and IDeaS are privately held, so
financial terms were not available.
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