BALLY INKS ENTERPRISE-WIDE DEVICE DEAL WITH CAESARS
July 8, 2011
The ability to order drinks on demand is one of many functions offered by Bally’s iVIEW DM technology.
Caesars Entertainment unveiled plans to implement Bally Technologies’ iVIEW Display Manager player-user-interfaces on slot machines across its entire casino enterprise.
iVIEW DM will enable Caesars Entertainment to provide players with an enhanced player experience at the gaming machines, using a dynamic picture-in-picture-style on the gaming device main screen that does not interrupt game play.
“Bally Technologies has been a trusted systems provider to Caesars Entertainment for a long time, and we are looking forward to deploying Bally’s new system offerings,” said Melissa Price, vice president of gaming for Caesars Entertainment. “iVIEW DM is a creative solution that works on existing slot games and floor networks.”
An initial implementation of iVIEW Display Manager has been successfully completed at Caesars’ Horseshoe property in Hammond, Indiana. An expansion of iVIEW DM at this site, as well as implementation at other Caesars Entertainment properties, will follow on suitable gaming devices across multiple gaming manufacturers.
“It is gratifying and quite an honor to see the world’s largest casino operator embrace our award-winning iVIEW DM technology that drives revenue, streamlines operations, and most of all, dramatically changes the experience for the slot player,” said Richard M. Haddrill, CEO of Bally Technologies, Inc. “iVIEW DM’s backward and forward-compatible technology, designed to work on any manufacturer’s gaming devices with a touchscreen, has the capability to evolve the slot machine into a self-service marketing ‘kiosk.’”
Did you enjoy this article? Click here to subscribe to the magazine.