Atlantic City looks up with Revel opening
April 12, 2012
Good news out of Atlantic City has become something of a rarity of late as the casino industry there continues to struggle with increased competition and ongoing economic doldrums that have led to a dramatic and well-publicized decline in gaming revenue.
But it appears this losing streak is about to change, at least for the month and April and hopefully for the immediate future, thanks in part to the opening on the long-delay Revel casino resort. The $2.4 billion Revel, set for a soft opening on April 2 and a grand opening on Memorial Day, is the first new casino to debut in Atlantic City in the past nine years. It will feature 1,898 guest rooms, a 130,000-square-foot casino and, most importantly, a trendy overall ambiance and unique set of entertainment offerings designed to separate it from the typical regional casino experience.
“Revel brings the wow factor,” State Senator Jim Whelan (D-Atlantic) told The Press of Atlantic City. “Some of it is the fact that it’s a new property, but it’s another step in the direction of a property being a new resort— in their case, being a beach resort. I can assure you they have the most magnificent views in town. They look out over the most beautiful beaches in the Inlet.”
The facility, as envisioned by Miami, Fla.-based Arquitectonica, was designed with the nearby Atlantic Ocean in mind—its undulating façade is meant to emulate a wave and the 47-floor hotel tower offers water views for most rooms.
From a layout/entertainment perspective, Revel is divided into four distinct experiences. According to The Press, these areas are:
• Revelry— this space showcases the casino, restaurants, shops, nightclubs, a dayclub featuring a saltwater pool, cabanas and The Social, a 700-seat performance space.
• The Mezz— an area that includes Ovation Hall, a theater with a 5,050-seat capacity and the Think Tank, 160,000 square feet of indoor and outdoor meeting space.
• Resort— the hotel tower and a 31,000-square-foot spa that will be nearby the hotel.
• The Lobby— a two-acre expanse featuring a landscaped outdoor space and an “InOut Pool,” which begins indoors and continues outside.
Beyonce will inaugurate the resort’s entertainment schedule with a May 25th performance.
Revel will also feature a few “innovations,” it will be the tallest casino in Atlantic City and the first to be totally non-smoking and offer its patrons a chance to play server-based slots.
The opening of the Revel is the latest step in Gov. Chris Christie’s long-term plan to revitalize Atlantic City and its gambling industry. Another part of this plan was recently unveiled when the Christie administration officially launched the “Clean and Safe” initiative, a $6.1 million program that will increase trash removal and use security technology to improve the safety and ambiance of Atlantic City.
“A clean and safe Atlantic City is the key to an economic turnaround in the region... We are producing results that people can see and feel,” New Jersey Attorney General Jeffrey S. Chiesa told the Philadelphia Inquirer. “Our efforts are producing a welcoming environment where safety is the watchword.”
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