by Paul Doocey
May 14, 2012
Shootout Poker from Creative Casino Games
This will not be your father’s Southern Gaming Summit.
The year’s event, the 19th for those keeping count, will take place May 8-10 at the Mississippi Coast Coliseum and Convention Center, Biloxi, Miss., and will once again be held in conjunction with the BingoWorld Conference & Expo. The difference between this year’s SGS/BW and all those previously held—a significantly expanded conference program and a new theme: Work Smart.
The Southern Gaming Summit portion of the conference program will feature 18 breakout sessions, up 50 percent from prior years, adding operations-oriented titles and topics such as “The Efficient Casino: 50 Ways to Meet Your Numbers,” project development, slot and table game math, as well as hotel yield management, to an established agenda of executive-level conference topics. BingoWorld will offer 10 breakout sessions, plus its popular customer service and Bingo U workshops.
“Profitability in highly competitive markets is the key focal point for our audience of gaming operators, and the Work Smart theme is a direct response to that,” said Larry Gregory, executive director, Mississippi Casino Operators Association, which co-produces the event with BNP Media, parent company of Casino Journal. “This year’s conference will also offer the high-level sessions that attendees have come to expect from Southern Gaming Summit, such as the Executive Management Roundtable, and top-level regulatory updates from the commercial and tribal sectors. All told, we think it adds up to great value for our attendees.”
The event will also feature a couple of power-packed keynote presentations. Keith Smith, president and CEO of Boyd Gaming, will deliver the keynote address on May 9, the first full day of conference sessions at the Summit. James Murren, chairman and chief executive officer, MGM Resorts International, will be the keynote speaker on May 10.
There will also be plenty of networking opportunities available throughout the event, with an opening day golf tournament; a welcome reception that same night at VIBE, Hard Rock Hotel & Casino, known for its huge, networking-friendly circular bar; and an opening night reception at the IP Casino Resort’s pool deck.
This aspect of SGS/BW will also be featuring something new—its first ever Global Gaming Women Luncheon, a networking and professional development event for women executives in gaming. The pre-show luncheon, which is co-sponsored by the American Gaming Association (AGA), will be held Tuesday, May 8, at the Grand Biloxi Steakhouse, Grand Biloxi Casino Hotel & Spa, from 11:30 a.m. to 1:00 p.m.
Last but not least is the trade show component of the event, which will have a plethora of vendors displaying their latest wares and services. Casino Journal
offered some of these companies the chance to briefly describe in their own words the casino-oriented products and services they will be highlighting at SGS/BW. Here are their responses:
from Creative Casino Games
is the first casino table game that allows players to play against each other and concurrently play against the house. It’s Texas Hold ’em with a dealer button. The use of poker skills invites strategic thinkers who may not otherwise be attracted to casino table games. This innovation allows the casino to realize an extra profit center by adding a rake to its edge. Shootout Poker is specifically designed to attract new and casual players who dislike the intimidation of a poker room and want an exciting, easy approach to table gaming.Web site: www.creativecasinogames.us
SGS/BW 2012 booth number: 924
Powered by WMS Gaming’s
CPU-NXT3 processor, Super Team
slots are taking personalization and play mechanics to an all-new level. The most customizable slot adventure in the industry allows players to tailor their own super hero, select their base game volatility and enjoy more than 15 bonuses. An online component supports the adventure, allowing players to edit and save their hero between casino visits.
to learn more about the slot adventure designed to offer players continual random bonus action in an exciting persistent-state game.Web site: www.wms.com
SGS/BW 2012 booth number: 204
PLATFORM OF CHANGE
Following on the heels of its multiple top-performing bonusing games, AC Slots
unveiled its all-new AXCESS Series Video Platform
to the gaming industry in October at G2E 2011. Since then, ACS has installed over 500 of their 22V units throughout North America, with another 250 already in the order queue. The 22V product features include, a powerful Windows-based engine, a robust, content-driven platform that speaks 27 different languages and allows for instant zone modification, and variable reel timing mechanism for easy game configuration and progressive capabilities. ACS is proud to report that each of the first three approved themes; Freak Show, Inca Cash, and Fish party are all performing nearly two-times house average throughout the country.Web site: www.ac-slots.com
SGS/BW 2012 booth number: 618
PLACE AT THE TABLE
Each item in the Paula Deen 16-Piece Whitaker Dinnerware Set – Aqua
currently being offered by Rymax Marketing Service
is a unique, durable stoneware bas relief. This dinnerware set works perfectly for everyday meals or special occasions, and all pieces are microwave and dishwasher safe. Service includes four of each; 11-inch dinner plates, 8-inch salad plates, 6-inch cereal bowls, and 12-ounce mugs.Web site: www.rymaxinc.com
SGS/BW 2012 booth number: 529
FRONT AND CENTER
Making its footprint on casino floors around the world, International Game Technology
(IGT)’s Center Stage series is a huge revenue generator for many operators. The revolutionary new MegaJackpots Center Stage series offers unlimited content options from the premier gaming product line in the industry. When operators—and their players—are ready for new content, existing themes are easily changed out for the latest and greatest. Texas Tea
is bigger and better than ever. The thrill of gushing oil derricks and winning Texas Ted’s fortune is now experienced on the larger-than-life Center Stage 103-inch video display. Players become part of the game when they choose one of four amusing characters to represent them in the bonuses. All four bonus games are interactive and can be played as a group on the overhead screen.
Web site: www.igt.com
SGS/BW 2012 booth number: 704
Now regulators, operators and suppliers can take the lab with them anywhere and everywhere with the award‐winning GLI Mobile
from Gaming Laboratories International
. GLI Mobile puts the lab in the palm of your hand, is as mobile as you are, and is 24/7, just like the casino gaming industry. With GLI Mobile, you can quickly log into GLIAccess, get important notifications by email, and get real‐time tracking and project management. GLI Mobile, one more exclusive, award‐winning tool you’ll get only from GLI.Web site: www.gaminglabs.com
SGS/BW 2012 booth number: 218
It’s fun, fun, fun at Southern Gaming with the new Beach Boys
-themed video slots from Bally Technologies
. These five-reel, 1,024-way games, featured on Bally’s ALPHA 2 Pro Series V22/22 Upright Wheel cabinet, capture “America’s Band” to its fullest, engaging players in the Southern California culture of surfing, sun, cars, and romance with The Beach Boys songs and video clips. The game features five progressive jackpots, the U-Spin play mechanic, and five of The Beach Boys most beloved songs including California Girls, Fun, Fun, Fun, and I Get Around, enhanced by the Pro Series surround-sound chair. The colorful Beach Boys Bonus Wheel atop the game awards credits and one of the six U-Spin bonus wheels for a chance to win one of the progressive jackpots.Web site: www.ballytech.com
SGS/BW 2012 booth number: 508
The award-winning iVIZION
bill validator from JCM Global
is the better, faster, smarter solution and forever changed the way the industry sees validation. It is the foundation of intelligent validation and is complete with Contact Image Sensor (CIS) Technology, 99 percent plus acceptance rate, the most diligent counterfeit protection, RFID ICB cashbox with encrypted and web-enabled data, 64 megabit FLASH memory, a self-calibrating sensor package, modular component design, ability to read barcodes horizontally and vertically, two high-speed processors, sealed 85-mm banknote path, patented and proven removable stacker mechanism, “Blind Mate” and “Hot Swap” design and complete compatibility with all gaming protocols.Web site: www.jcmglobal.com
SGS/BW 2012 booth number: 827
plans to keep their momentum rolling at the 2012 Southern Gaming Summit. The company’s Magic Touch brand of video slot games are earning their way to the top at the most popular casinos in Mississippi, Louisiana and Florida. Among new titles for the show, Incredible Technologies will introduce Sacred Stones of Alchemy
—a mythical new slot theme where players can transform symbols to gold and experience an immersive added-wild free spin feature. In addition, the company will showcase its newest 50-line title, Mahjong Mystery with loads of grouped symbols and exhilarating symbol-reveal events.Web site: www.itcasinogames.com
SGS/BW 2012 booth number: 1002
TICKET TO RIDE
is the original OEM approved source for slot machine tickets
. Slot-Tickets offers high-quality tickets at the lowest cost and JIT delivery. Annual contract program available. Designed and approved for all EGM ticket-in/ticket-out machines and all OEM printers.Web site: www.slot-tickets.com
SGS/BW 2012 booth number: 725
has been experiencing great success all over the country with its High Rise Games, featuring a number of innovative game titles. The High Rise cabinet features the largest top box in the industry. With a 37-inch LCD screen placed vertically, there is no need for additional signage when these cabinets are placed on a casino floor. Colored LED lights around the bezel add to the cabinets’ attractiveness as well as highlight the game featured on each one. And with the bonus features and animations displayed in that large screen, players will not be able to stay away. One Red Cent Deluxe
is the first title available on the High Rise. This new spin on an old classic includes a five-tier progressive displayed in the top box, and players will earn the progressive prizes when five to nine scattered One Red Cent symbols land on the reels. Web site: www.multimediagames.com
SGS/BW 2012 booth number: 904
For 19 years, the industry has relied on NEWave’s
software solutions proven to increase the bottom line. Here’s how:• myCompliance Manager
suite helps to ensure compliance, prevent fines, streamline operations, and increase the customer service experience. • myRevenue Manager
suite helps casinos cut their audit time in half, track all the ins and outs from the vault area, provide cash-ordering history, creates a backup system, and optimizes the check-cashing process.• myDocument Manager
suite captures information electronically across all departments, monitors all digital files, handles the relevant retention period, and automates the complex capture and indexing of large volumes of documents securely and efficiently.Web site: www.mynewave.com
SGS/BW 2012 booth number: 428
Reel Games in conjunction with Novomatic
is the descriptive term for an alliance that has been steadily building and developing over a period of years. Reel Games, Inc. is headquartered in Fort Lauderdale, Fla., and also has a regional facility in Gulfport, Miss., that provides a full sales and service support to the Gulf Coast. Having been represented on the Novomatic booth at each G2E in Las Vegas for the past few years Reel Games now take pride of place at Southern Gaming Summit to present a strong range of Novomatic products. The display on at Southern Gaming Summit will feature Novomatic’s world leading Super V+ Gaminator
upright machines and the award winning modular NOVOSTAR SL2 slant top, together with specially selected multigame mixes, all based on the Novomatic Coolfire II platform.Web site: www.reelgamesinc.com
SGS/BW 2012 booth number: 516
LO AND BEHOLD
Creative Casino Games’ Lo-Ball Showdown
uses the seven card stud Lo-ball format to offer players a very easy way to play poker on the casino floor. This game incorporates the same innovation and thrill which allows players to bet against each other and concurrently against the house. In addition to the house edge, the casino is also able to take a rake from the Lo-Ball Showdown table game. The combination of betting against the house first, and then using the same cards in a wager against the other players, encourages players to develop strategies and adds new enthusiasm and interest to casino gaming.Web site: www.creativecasinogames.us
SGS/BW 2012 booth number: 924
CHASING A DREAM
will be showcasing a new progressive game, Fortune Chaser
, at the Southern Gaming Summit this year. Fortune Chaser is an eight-level, linked community-style exploration progressive that lets players travel from island to island looking for hidden treasure. Once the player collects five of the same color pirate tokens in the base game the feature game is triggered. A dice is rolled and the player’s ship is moved on the map displayed on the overhead sign. The progressive is triggered when a player’s ship lands on one of the four islands. During the progressive game, the player is prompted to select one space on a grid to reveal a gold or silver award.Web site: www.gaming.konami.com
SGS/BW 2012 booth number: 718
Gary Platt Manufacturing
is proud to present their interactive sound chairs
. The company believes that in the years to come the interactive chair will dominate casino floors. They sing, they shake, they rock. By collaborating with the slot manufacturers, the comfort and quality of the interactive chair outshines any seating designed for the gaming industry in the last 20 years.Web site: www.garyplatt.com
SGS/BW 2012 booth number: 823
is editor of Casino Journal magazine. He can be reached at email@example.com.
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