MARKETING: The Genius of Dave & Buster's
by Dennis Conrad
March 1, 2010
Recently I had the good fortune to visit a Dave & Buster’s location while I was on the road on a consulting project. I had seen their advertising (something about “releasing your inner fun”) and I became curious. If you’ve never been to a Dave & Buster’s it’s sort of like Chuck E. Cheese on steroids. And while I suppose it’s geared to kids and families, Dave & Buster’s really is for everyone, especially adults.
Dennis Conrad is the president and chief Relationship Officer of Raving Consulting Company, a full service marketing company specializing in assisting gaming organizations. He can be reached at (775) 329-7864. Visit Raving’s Web site at www.ravingconsulting.com.
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