Data management versus business intelligence--what's really important?
by Sandra Andrews
January 3, 2008
When it comes to figuring out the best business intelligence strategy for your gaming and hospitality property, there are countless avenues the operator can take. But with BI becoming the new buzzword, it’s important to distinguish true business intelligence from data management and data mining. Do you know the differences?
Sandra Andrews is the Hospitality Industry Solutions Director for Microsoft. To learn more about Microsoft’s Hospitality initiatives and business intelligence platform visit http://www.microsoft.com/hospitality or contact Sandra directly at email@example.com.
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