Harrah’s launches third generation of Total Rewards customer loyalty program
December 1, 2008
Harrah's Entertainment has launched the third
generation of its award-winning Total Rewards customer loyalty program.
The new, expanded Total
Rewards will offer its members the ability to earn Reward Credits and Tier
Credits for nearly all of their entertainment expenditures at participating
venues, including dining, live entertainment, golf, spa and retail
outlets.
For every dollar members
spend on most non-gaming purchases at Harrah’s properties, including their
hotel stay, members will earn one Reward Credit. Those points can then be
redeemed for entertainment expenditures at participating
outlets.
Total
Rewards, introduced in 2000, was the casino industry’s first national,
multibrand loyalty effort. The newly expanded program allows the 40
million-plus Total Rewards customers to accumulate Rewards Credits and Tier
Credits for most entertainment expenditures.
To earn Reward and Tier
Credits, Total Rewards members must present their Total Rewards cards at the
point of purchase. Guests staying at Harrah’s-operated properties can earn
credits either upon check-in or prior to check-out. The process of redeeming
credits remains unchanged.
“This
is an exciting and important enhancement to Total Rewards,” said David Norton,
chief marketing officer, Harrah's Entertainment. “It’s a natural evolution that
incorporates our growing number of entertainment offerings and appeals to
gamers and non-gamers alike. Now more people in more places can enjoy the
benefits of earning and redeeming Rewards Credits.”
Most
of the 40 Harrah’s-operated casinos around the country began introducing the
Total Rewards Entertainment Package with a themed promotion in early October.
New ways to earn are available at all casinos owned and/or operated by Harrah's
Entertainment except for Harrah’s Rincon, Harrah's Chester, Bill’s Gamblin’
Hall and Saloon and London Clubs International.
Customers who join Total Rewards at any time
during a participating casino’s promotional period will receive a game piece
that may contain an embedded code to win a fabulous to visit one of Harrah's
destination resorts. Among the available prizes are tickets to see Cher or
Bette Midler at Caesars Palace in Las Vegas, a
trip to a London Clubs International casino in the United
Kingdom, a Mardi Gras experience in New
Orleans or an alpine getaway in Lake Tahoe.
All
Total Rewards members can obtain game pieces on select promotional dates at
participating casinos; each member is eligible for one game piece on each
promotional date that they visit a participating casino. No purchase or play is
necessary to enter the promotion.
Total Rewards will continue
to recognize its Gold, Platinum, Diamond or Seven Stars members, and current
members now have more ways to earn Credits to advance them to the next tier.
WAP debuts at Alabama casino
The Class II link went live Oct. 22 with the installation of 10 of the company’s 1,000,000 Degrees multi-progressive games at the Riverside Casino in Wetumpka, Ala.
“This is the first time anyone has offered this type of linked progressive game in the Class II market and reaffirms Bally’s commitment to investing in innovative product development for the Native American market,” said Gavin Isaacs, chief operating officer, Bally Technologies. “We are also launching this groundbreaking new Class II link with a brand new multi-progressive gaming product designed to appeal to players with its top million-dollar jackpot prize.”
Bally plans to rapidly deploy this new the Class II wide-area-progressive link to additional Native American gaming properties throughout the country and capitalize on opportunities to place the product across the globe.
“We already have a backlog of orders for this exciting new WAP, and we therefore expect this link to expand very quickly,” Isaacs added.
The new 1,000,000 Degrees-themed reel-spinning slot series consists of four separate, linkable multi-level progressive games: 1,000 Degrees, Triple Blazing 7s Wild, Black & White Wild Jackpot, and Black Gold Wild. These four linked 1,000,000 Degrees wide-area progressive games each feature a million-dollar progressive jackpot opportunity that is triggered when five or more “1,000,000 Degrees” symbols appear with max bet.
Players also have a chance at getting up to 15 free bonus games when three scattered “Free Games” symbols appear on reels two through four. Available on Bally’s ALPHA Elite S9E upright widescreen stepper platform, all four 1,000,000 Degrees games feature a top progressive jackpot award that resets at a base amount of $999,999.99 and increments with game play.
GSA welcomes NCR Corp as new platinum member
Since opening its lab in Macao in 2006, Gaming Laboratories
International has been continuously pressed by regulators and manufacturers
alike to expand its services.
In
response, GLI Asia is planning a multiphased expansion, the first of which will
establish a fully functional testing laboratory in Macao by the end of 2008.
GLI Asia will move from its
current office to a 3,000-square-foot testing facility in China
Civil Plaza
in Macao.
In
addition, GLI has entered into a cooperative agreement with the Macao
Polytechnic Institute (MPI). “We see great benefits of creating technical
talents in the gaming industry for Macao
by working with GLI Asia in the upcoming projects and programs,” said MPI
President Dr. Lei Heong Iok.
GLI President and
co-founder James R. Maida traveled to Macao in October to meet with Lei to
discuss enhancing plans of cooperation in gaming-related research and training
projects, as well as cooperation on Student Internship and Graduate Student
hiring programs. “We are extremely excited to be the first gaming test lab to
establish a fully operational lab in Asia to
serve the emerging regulated gaming markets in the region,” Maida said. “The Macao lab’s mission will
be to continue to provide real-time and local support to Asian regulators.
Additionally, it will bring the advantage of localized service to our
international customers who currently supply products to the Asian markets, and
for Asian-based suppliers who require compliant testing services for
international regulated jurisdictions.”
Overseeing the expansion will be GLI’s Larry
Xiao, who has been appointed general manager of GLI Asia.
GLI operates nine fully accredited testing
laboratories worldwide, in addition to fully accredited inspection bodies in America, Europe and Africa.
GLI plans multiphased expansion,including full testing lab in Macao
In response, GLI Asia is planning a multiphased expansion, the first of which will establish a fully functional testing laboratory in Macao by the end of 2008.
GLI Asia will move from its current office to a 3,000-square-foot testing facility in China Civil Plaza in Macao.
In addition, GLI has entered into a cooperative agreement with the Macao Polytechnic Institute (MPI). “We see great benefits of creating technical talents in the gaming industry for Macao by working with GLI Asia in the upcoming projects and programs,” said MPI President Dr. Lei Heong Iok.
GLI President and co-founder James R. Maida traveled to Macao in October to meet with Lei to discuss enhancing plans of cooperation in gaming-related research and training projects, as well as cooperation on Student Internship and Graduate Student hiring programs. “We are extremely excited to be the first gaming test lab to establish a fully operational lab in Asia to serve the emerging regulated gaming markets in the region,” Maida said. “The Macao lab’s mission will be to continue to provide real-time and local support to Asian regulators. Additionally, it will bring the advantage of localized service to our international customers who currently supply products to the Asian markets, and for Asian-based suppliers who require compliant testing services for international regulated jurisdictions.”
Overseeing the expansion will be GLI’s Larry Xiao, who has been appointed general manager of GLI Asia.
GLI operates nine fully accredited testing laboratories worldwide, in addition to fully accredited inspection bodies in America, Europe and Africa.
Cantor Gaming and ATRONIC sign exclusive deal
Cantor Gaming and ATRONIC have entered into an
agreement that gives Cantor Gaming exclusive use of a wider range of games for
online and handheld use.
This
new deal will launch Atronic slots content in Cantor’s handheld and online
gaming formats and makes CantorCasino.com a “one-stop shop” for gaming
enthusiasts. The new online and handheld games are based on popular Atronic
slot games, such as the classic SPHINX theme, which is currently being played
at casinos in 80 countries.
The
exclusive partnership with Atronic, which holds a Nevada gaming license, is another stride
Cantor has made on the international scene in the past
year.
On July 7, Cantor announced an agreement to
bring mobile gaming technology to the casino floor and sports book of the
billion-dollar M Resort and Casino, scheduled to open in spring 2009 on South Las Vegas Boulevard.
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