WMS AND HARRAH’S DEPLOY TOTAL REWARDS VERSION OF STAR TREK GAMES
January 1, 2009
Move offers Harrah’s carded players more personalized experience
WMS Gaming and Harrah’s Entertainment have
entered into an agreement to deploy a Harrah’s Total Rewards version of WMS’
Star Trek series of gaming machines.
Harrah’s said it would
begin introducing these customized games across its enterprise in December,
starting in Las Vegas.
Players
who are members of the Harrah’s Total Rewards program will be able to use their
cards to create a personalized and differentiated gaming experience on the Star
Trek-themed gaming machines at most of the company's casinos in North America, as Harrah’s moves forward with a
market-by-market implementation plan, subject to additional jurisdictional
regulatory approvals.
The
video gaming machines are the first games deployed on WMS’ fourth foundational
networked gaming technology: the category-creating Adaptive Gaming technology
platform. This server-enabled, networked gaming platform provides players with
the unique ability to personalize their game play, allowing them to save their
play status and unlock additional bonus rounds and game episodes over time.
“As we
introduce our latest innovation at Harrah’s, in collaboration with the creative
WMS team, the unique Adaptive Gaming platform has enabled us to provide an
enhanced level of personalization and a more differentiated entertainment
experience each time a player logs onto the game with their Total Rewards
card,” said Tim Stanley, chief information officer and senior vice president,
innovation, gaming and technology of Harrah’s Entertainment.
He noted that as players
advance through the dynamic Star Trek storyline, they can save their progress
through the game and pick up where they left off during their next visit,
regardless of which Star Trek gaming machine in a Total Rewards-enabled casino
they visit. In addition, by using Total Rewards to enable their personalized
Star Wars account and avatar, they can transport their previous play status
from non-Harrah’s based Star Trek games, earn “bonus” achievement medals for
their Harrah’s play, and get access to new games, unique communications and
special promotions and offers as part of our innovative introduction of this
new capability.”
WMS President Orrin J.
Edidin said the agreement demonstrates WMS’ ability to offer innovative and
differentiated gaming products that support customers’ strategic initiatives.
“This is yet another example of our development strategies focused on creating
new gaming technology platforms combined with exciting gaming content to
produce player-appealing, high-earning gaming products for our customers.”
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