PALMS TO OFFER IMMEDIATE LIVE CONTENT TO PATRONS
March 1, 2009
the Palms in early February announced a partnership with Aderra Inc., adding
the next generation of content delivery to the already state-of-the-art
recording studio located inside the Palms Casino Resort.
Through Aderra’s “Live in a Flash” USB Technology, the Palms can offer immediate live recordings of events including concerts, conferences, live DJ sets and other happenings throughout the resort. The Palms will become the first property in the world to adopt this new technology allowing patrons to leave an event with a USB flash drive loaded with their live experience, giving them a unique and personal product.
“It’s the ultimate souvenir. The technology will change the way the hotel and the artists performing in our venues enhance our customer’s experience,” said Palms Casino Resort Owner George Maloof.
With “Live in a Flash,” Studio at the Palms will become the hub of recording for events happening in The Pearl Concert Theater, Rain and Moon nightclubs, the conference centers and ballrooms and everywhere in between.
The content is instantly uploaded to a USB flash drive available in a wristband, key fob and other custom styles. Additionally materials can also be pre-loaded on the USB drives with the ability to add the live content at the show date.
"We're proud to be working with Studio at the Palms to showcase our technology. The Palms is constantly at the cutting edge of what’s new and how it can benefit their customers," Aderra President Ed Donnelly said.
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