SCALA OFFERS LOWER-COST DIGITAL SIGNAGE INITIATIVES
April 1, 2009
Scala, a digital signage
solutions provider based in Pennsylvania,
has announced six new initiatives aimed at lowering the cost of ownership for
digital signage solutions and broadening the digital signage
market.
Because of high upfront costs for both hardware and software required,
some entry-level customers are unable to deploy digital signage networks even
though they see the technology as beneficial.
Scala’s initiatives, announced at the Digital Signage Expo held in
February in Las Vegas, help lower that barrier to entry by creating new
entry-level products which significantly lower the total cost of ownership for
those customers not requiring all of the more sophisticated functionality
offered by current digital signage solutions on the market.
One of the initiatives is a hosted version of Scala Content Manager that
provides an online digital signage network for a simple monthly fee. Other
initiatives include, through recent partnerships with FrameMedia and FASTSIGNS,
low-cost, entry-level digital signage options.
“These announcements send a clear message to our
customers that regardless of their size or budget, there is a Scala digital
signage solution that is priced right for them,” said Scala CEO Gerard Bucas.
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