CRYPTOLOGIC LICENSES INNOVATIVE BETTING GAMES TO LADBROKES
August 20, 2009
CryptoLogic Limited, a global developer of branded online betting games and Internet casino software, announced this week that Ladbrokes PLC, a world-leader in the global betting and gaming market, has become the latest major licensee for the company’s suite of compelling online betting games.
Under the terms of a three-year licensing agreement, CryptoLogic will provide at least three of its most popular betting games, Bejeweled, Cubis and Jenga, for inclusion on the Ladbrokesgames.com Web site.
The games are being deployed through Orbis Technology, a global platform solutions provider to the betting industry.
The first game, Bejeweled, which is based on the popular puzzle game that has sold more than 25 million copies and been downloaded more than 350 million times, has already gone live. Cubis, to be launched in the third quarter, is played in a three dimensional cube with smaller colored cubes creating winning combinations which can lead to a maximum payout multiple per round of 50,000. Jenga, based on the traditional household game involving a tower of blocks, will go live in the fourth quarter and gives players the chance to win up to 50,000 times their bet.
The deal takes the total number of CryptoLogic licensees to 25.
“Ladbrokes is a highly respected brand in the betting industry and this licensing agreement not only consolidates CryptoLogic’s position as the world’s top developer of innovative content but is an important step towards our goal to return to profitability and long term growth,” said Brian Hadfield, president and CEO of CryptoLogic.
Paul Austin, commercial manager at Ladbrokes, said the agreement helps Ladbrokes deliver the best possible service for its customers.
“By signing this agreement with CryptoLogic, who are renowned for creating innovative betting games, Ladbrokes’ Games offering will remain at the cutting edge of the industry and our customers will have access to the best quality gaming content,” he said.
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