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Surprise showing

by Paul Doocey

March 14, 2012

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For most of the United States-based gaming industry, the trade show season begins in earnest each spring with the annual National Indian Gaming Association (NIGA) meeting. This year’s Indian Gaming 2012 Trade Show & Convention is slated to take place April 1-4 at the San Diego Convention Center in San Diego, Calif. Over the four days, 5,000 visitors representing 200 plus tribes, 49 states, seven Canadian provinces and six countries will attend numerous training and informational sessions and network at Indian Gaming 2012’s breaks, parties and special events.

Interspersed within this event is a two-day trade show that will showcase the wares of 500 exhibitors ranging from financial organizations and gaming machine vendors to architectural firms and food & beverage providers. Casino Journal offered some of these companies the chance to briefly describe in their own words the products and services they will be highlighting at Indian Gaming 2012. Here are their responses:

SEA CHANGE

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Joining Cadillac Jack’s Bonus Choice series is Tides of Fortune. Under water reels, coral reef and a scuba diving couple bring this sea adventure to life. In this series players customize their gaming experience by choosing their own level of risk or potential profit. Upon initiating the bonus the player is presented with a choice of several Multiplier/Free Spin combinations to play.
Web site: www.cadillacjack.com
Indian Gaming 2012 booth number: 1617


HOT STOCK

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Maximize your TITO slot operation and get outstanding performance and improved uptime from your TITO slots with Appleton’s Direct Thermal Papers. These stocks run clean and smooth to deliver outstanding scannability. Keep your slots up and running.
Web site: www.appletonideas.com

FLIGHT TIME

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Experience a game of mythic proportions! Icarus and Daedalus bring high-flying excitement and action with scatter pays and free spins, in Icarus The Journey, a five-reel, 60-payline game from Spielo International. A volatile base game with high win-potential and a free games bonus unlike any other in the market will make this game a player favorite!
Web site: www.spielo.com

SCARY SOUNDS

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The Monster iSport Immersion In‐Ear Headphones with ControlTalk—Blue from Rymax Marketing Services offers thunderous bass and relentless rhythm. iSport’s advanced in‐ear speaker design breaks the sound barrier with unrivaled sonic depth and clarity—so you always perform at your peak. Whether running, biking or boarding, iSport won’t budge. Its patented SportClip provides a secure, comfortable fit and is 100 percent sweatproof and machine washable.
Web site: www.rymaxinc.com/cj
Indian Gaming 2012 booth number: 2935


WORLD BEATERS

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Ainsworth’s World of Jackpots product library is the first of its kind in the industry, not only offering different game titles, but more excitingly, offering players many different overall jackpot themes. The extensive World of Jackpots library provides super-store quantities of linked progressive-centric brands, with four spectacular themes; Jackpot Zone, Thunder Bucks, Players Paradise, and Dragon.
Web site: www.ainsworth.com.au
Indian Gaming 2012 booth number: 1417


TEST RUN

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For more than 20 years, Gaming Laboratories International (GLI) has been working with tribes across North America ensure the devices and systems on their gaming floors are tested and certified to keep the game fair for everyone. GLI’s exclusive tools and University help tribal regulators stay at the top of their game.
Web site: www.gaminglabs.com
Indian Gaming 2012 booth number: 1629


CREATURE FEATURES

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Franken Mama from Aruze Gaming America is an interactive five-reel, 30-line video slot game featuring multiple Pick’em style bonus games. The monstrous bonus features include Bonus Pick, Franken Bonus, Mummy Bonus, Wolfman Free Games, Vampire Feature, Wolfman Wild Feature and Vampire Wild Feature. The Franken Bonus itself contains multiple bonus levels and various options to win big.
Web site: www.aruzegaming.com
Indian Gaming 2012 booth number: 2417


TAKE A SEAT

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MLP Seating Corp. is happy to customize our chairs to meet the casino’s design needs. Using unique combinations of upholstery colors and finishes, we can create the look you want. Embroidered logos along with choices in seat foam softness, angle of back brackets and other custom features provide a unique solution to our customer’s requirements.
Web site: www.mlpseating.com
Indian Gaming 2012 booth number: 1433


HOT ROCKS

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Incredible Technologies is heating up as the company continues to roll out its exciting new video slot content across the country. The company will be exhibiting its hottest collection of new games alongside its original Magic Touch content with proven ROI. In addition, never before seen game content, including Sacred Stones of Alchemy will make its debut at Indian Gaming 2012.
Web site: www.itcasinogames.com
Indian Gaming 2012 booth number: 1839


WAVE MECHANICS

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NEWave and its more than 230 clients are creating award-winning, innovative solutions together. Since its founding in 1993, NEWave has been helping tribes with complete solutions for auditing functions, regulatory compliance, document management and casino cage operations. Not one casino using NEWave software has ever been fined for non-compliance.
Web site: www.mynewave.com
Indian Gaming 2012 booth number: 2515


BUILDING MOMENTUM

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Multimedia Games recently introduced the all-new High Rise Games Series on the industry’s largest video top box with the first two innovative and exciting game titles. One Red Cent Deluxe features a new spin on a classic player favorite with the addition of five-tier progressive while White Hot Progressive heats up the floor with a five-tier progressive and a fiery anticipation feature.
Web site: www.multimediagames.com
Indian Gaming 2012 booth number: 2038


PASSING THE BUCK

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MEI will be exhibiting its portfolio of products that offer gaming operators the highest acceptance rates, unrivalled security, best jam performance and lowest cost of ownership in the industry. On display will be SC Advance & EASITRAX Soft Count—demonstrating MEI’s value proposition to the entire cash management process.
Web site: www.meigroup.com
Indian Gaming 2012 booth number: 2725


NIGHT VISION

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Uncover the mysteries of immersive entertainment and exciting payouts with International Game Technology’s newest for sale video slot, A Night of Mystery. This captivating world of thematic content seduces players with murderous vixens and innovative features while keeping them engaged with a one-of-a-kind gaming experience. This five-reel game is available as a 9- and 40-payline option to appeal to both high and low denomination players. Three symbols on the second, third and fourth reels trigger a Free Games bonus sure to captivate any player. During the free games, the Clue Collection bonus increases excitement while giving players the possibility to trigger additional free games. During the bonus, intensified music draws players in for more excitement in anticipation of large wins. This never-before-seen feature will be sure to drive coin-in through the use of new, engaging content and innovative math.
Web site: www.igt.com
Indian Gaming 2012 booth number: 2217


MUSICAL CHAIRS

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Gary Platt Manufacturing is proud to present their interactive sound chairs. The company believes that in the years to come the interactive chair will dominate casino floors. They sing, they shake, they rock. By collaborating with the slot manufacturers, the comfort and quality of the interactive chair outshines any seating designed for the gaming industry in the last 20 years.
Web site: www.garyplatt.com
Indian Gaming 2012 booth number: 2829


FAST MONEY

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User-configurable from three to nine pockets in the same compact space, the JetScan iFX i400 from Cummins-Allison is the most flexible multi-pocket sorter on the market, redefining high-speed currency sorting. Ease of use is promoted through operating modes or pocket configurations that can be changed with the touch of a button using an intuitive, touch-screen display.
Web site: www.cumminsallison.com
Indian Gaming 2012 booth number: 2349


SLICK PRODUCT

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Celebrating 80 years of innovation, Bally Technologies will offer a host of top titles at this year’s NIGA Indian Gaming 2012 Tradeshow & Convention. Of the nearly 60 unique titles Bally will be showcasing, new games that are expected to draw a crowd are world-class licensed branded games GREASE, Michael Jackson King of Pop and a video-slot adaptation of the arcade favorite SKEE-BALL. Inspired by the Paramount Pictures’ 1978 American musical film about two love-struck teens in a 1950s high school, GREASE is Bally’s first double-play game, featuring two, 25-line games – enabling the player to play two games at once.
Web site: www.ballytech.com
Indian Gaming 2012 booth number: 1929


MONEY MATTERS

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JCM Global is the world’s leading supplier of innovative automated transactions solutions for the gaming industry. JCM has helped protect tribal casinos from cheats with award‐winning solutions like the UBA and iVIZION bill validators, and streamlined operations with ICB.
Web site: www.jcmglobal.com
Indian Gaming 2012 booth number: 2649


SHOW TIME

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Cintas is thrilled to be hosting the 2nd Annual Uniform Fashion Show at Indian Gaming 2012. You’re invited you to see cutting edge concepts inspired by the leading Native American casino trends across the country.

Tuesday, April 3, 2012
Shows at 4:00pm and 5:30pm
American Business Network Reception
Tradeshow Floor
Please R.S.V.P now at www.cintas.com/UltraLoungeVIP

Web site: www.cintas.com
Indian Gaming 2012 booth number: 2741


COMBINED EFFORT

Atrient, Bally Technologies, Imagine This, Red Circle Advertising, and See Point have come together to offer The Enhanced NIGA Experience, an integration of games, digital signage, Wayfinding, mobile applications and product fulfillment; designed to enhance the Indian Gaming 2012 patron’s show experience through a digital medium and process automation.
Web site: www.atrient.com
Indian Gaming 2012 booth number: 2331


ZERO SUM GAME

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Win Zeros! Blue Blazes Slots is setting the casino floor on fire like never before. Incorporating a popular past theme, the new Win Zeros! feature makes the perfect game for any high denomination gambler. This three-reel, single-payline mechanical base game furthers International Game Technology’s portfolio of refreshing the traditional spinning reels.
Web site: www.igt.com
Indian Gaming 2012 booth number: 2217


GET A CLUE

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Leveraging proven industry insights that inspire high-performing products, WMS Gaming will debut its portfolio of new products and innovations for the Native American markets at the NIGA 2012 exhibition. CLUE is a new wide-area progressive is based on the classic board game, enabled with Adaptive Gaming technology and features Player’s Life Web Services online games and leaderboards. The CLUE theme allows multiple players on a bank to unlock bonuses and work together to solve the mystery. If the player does not solve the mystery following a bonus round, the next player has better odds at solving the mystery.
Web site: www.wms.com/clue
Indian Gaming 2012 booth number: 2339


GOING APE

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Aristocrat Technologies hopes to build on its success with Tarzan, Lord of the Jungle, with its jungle graphics, stereo sound, five high-hit frequency bonus features and a four-level progressive with a giant top jackpot of $250,000 on Aristocrat’s 31.5-inch VERVEhd monitor.
Web site: www.aristocratgaming.com
Indian Gaming 2012 booth number: 1817


CHECKS AND BALANCES

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Express Diagnostics International introduces the DrugCheck dip test for K2 or “Spice” as one of the first on-site screens for synthetic marijuana on the market, available in cost-effective single strip or single dip cassette. The 10-panel DrugCheck SalivaScan contains the first sponge saturation indicator to help ensure sufficient specimen collection the first time. Affordable, lab-accurate results.
Web site: www.drugcheck.com
Indian Gaming 2012 booth number: 1604


MATERIAL WORLD

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Never gamble on your casino’s image. Precision Fabrics introduces CrystalPrint—the most vivid color you can get on your gaming tables. CrystalPrint’s advanced technology provides more vivid colors, tighter registration and sharper definition to create excitement and fun through eye-catching detail that will enhance your casino’s brand image.
Web Site: www.crystalprintfabrics.com

CASH & CARRY

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GLORY is the world leader in the design and manufacture of cash management solutions that consist of casino kiosks with ATM functionality, bill breaking and ticket redemption such as the SK100A; cash dispensers, recyclers and currency sorters and integration with many of the top cash access providers.
Web Site: www.gloryusa.com
Indian Gaming 2012 booth number: 1343


BANK ON IT

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U.S. Bank Gaming Services has provided casinos and other gaming clients with superior service and dependability for over 25 years. Clients who choose U.S. Bank for cash access services on ATMs and TITO kiosk-ATMs are rewarded with unmatched performance for cash to the floor, system reliability, and responsiveness.
Web Site: www.usbank.com

Paul Doocey
is editor of Casino Journal magazine. He can be reached at dooceyp@bnpmedia.com.

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