May 6, 2009
Million-2-1, a UK provider of interactive mobile phone services and an
IGT-UK Group subsidiary, announced that they are the exclusive provider of
mobile gaming for Trinity Mirror on behalf of Bluestar Mobile.
Million-2-1 games are now available for instant download on Trinity Mirror’s mobile Internet portals and Web sites. The games will be promoted through national press advertising. The national newspapers involved in the promotion include the Daily Mirror, the Daily Record in Scotland and a number of Trinity Mirror’s market-leading regional titles.
The new service offers readers the chance to play top titles such as Elvis Top 20, Hi-5 and Ooh Aah Dracula, and will be expanded in the future to offer Rainbow Riches, Cleopatra, Monopoly and Cluedo.
Chris Sheffield, IGT-UK Group, Director and General Manager (Remote Gaming), said “We are delighted that Trinity Mirror has chosen Million-2-1 as its exclusive mobile game content provider. Offering Trinity Mirror’s players instant access to play popular land-based slot games through their mobiles will be an appealing proposition."
Did you enjoy this article? Click here to subscribe to the magazine.