New Bally TV in-room video technology debuts
July 15, 2010
Bally Technologies has gone live with the first installation of its new Bally TV in-room television service at the Miccosukee Resort & Gaming in suburban Miami.
From the comfort of each resort guest’s hotel room via the in-room TV, Bally TV enables casinos to deliver customized marketing messages, cross-promote casino and resort amenities and events, and provide access and interface to player’s club account information and features. The innovation also enables operators to offer guests a number of customer-service options not currently available on in-room TV programming.
Bally TV is a collaborative innovation from Bally Technologies and InfoValue, a pioneer and expert in IPTV. The two companies worked together to create a customized solution that integrates with hotel/resort systems and Bally Systems solutions, including Bally’s CoolSign media-management technology. CoolSign gives operators the ability to send targeted marketing messages customized with the individual guest’s name directly to the Bally TV displays via Bally TV’s IPTV Ethernet connection, giving operators another way to communicate directly to guests as part of the in-room entertainment experience.
“We are the first gaming systems technology provider to integrate with our systems solutions the most advanced in-room, Internet Protocol (IP)-based HD-television experience available today,” said Tom Reilly, Bally vice president of system sales – eastern North America. “Bally TV significantly elevates customer service and gives casinos another way to communicate with players, cross-promote other casino and resort amenities, and provide easy access to player’s club information.”
Reilly noted that the debut marked an exciting roll-out for Bally, and that the company was honored to be doing it with its good partners at Miccosukee.
“Our new rooms are world-class and we needed a high-definition media and guest communication system to match,” said Glenn Cortes, IT director at Miccosukee Resort and Gaming. “Bally Technologies provided CoolSign digital signage in our public areas, and Bally TV in-room to deliver the high-definition programming and video on demand our guests expect, but more importantly, giving our marketing and operations team the ability to up-sell throughout the property, including the HD guest portal and targeted guest messaging on the in-room TVs.”
Bally TV offers personalized guest services ranging from high-quality HDTV VOD to network-based personal video recording (nPVR) and time-shifted television (TSTV). Bally TV is uniquely positioned to enable operators to incorporate “quadruple-play” services — delivery of TV, video, voice, and data — into their own service and information portal over the converged IP network infrastructure to simultaneously increase occupancy rates and reduce operational expenses.
For more information, visit www.ballytech.com.
Did you enjoy this article? Click here to subscribe to the magazine.