Aristocrat Oasis 360 deal with Cannery
June 13, 2008
Aristocrat deal with Cannery
Aristocrat Technologies and Cannery Casino Resorts LLC have agreed to unveil Aristocrat’s OASIS 360 Casino Management System at the Eastside Cannery Casino Hotel, scheduled to open later this year, and will upgrade the existing OASIS system for Cannery Resort Casino.
Within the agreement, Cannery Casino Resorts will leverage their Ethernet casino floor network with the use of Aristocrat’s SpeedMedia Marketing and Promotions applications on more than 4,200 Sentinel III in-game displays across their enterprise. SpeedMedia allows Cannery the flexibility in the creation and deployment of customizable downloadable media while offering players additional gaming excitement with configurable secondary bonusing events.
By implementing the OASIS 360 solution, Cannery also will use the business intelligence tools to perform in-depth analysis of their patrons, thus maximizing marketing efficiencies and strengthening their brand among the
“We are looking forward to the benefits and capabilities that OASIS 360 brings to our properties. It offers us a broad set of marketing and analytical tools, and now that our two properties will be linked, our players will have the benefit of rapid rewards at both Cannery locations, further enhancing our guests’ experience,” said Mike Day, chief information officer of Cannery Casino Resorts.Aristocrat completes first Oasis 360 casino management system deal in Nevada
New Eastside Cannery Casino Hotel to open with Oasis 360 casino management system; Cannery Resort Casino upgrades
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