Casino Pauma Launches GameLogic’s PlayAway Solutions
August 7, 2008
GameLogic announced that Casino Pauma
has launched the company's PlayAway system, beginning with its Web-based Fun
Play product. With the launch of GameLogic's Bonus Play later this month,
Casino Pauma will become the first casino to fully integrate its on-property
casino management system with GameLogic's PlayAway system to create a seamless
on-property and off-property player bonusing experience.
Southern California property Casino
Pauma, located in a citrus grove on the Pauma Indian reservation, will offer
GameLogic's interactive games to its players who'll be able to play on the Web
for fun or for bonuses. Bonuses will be redeemable on-property via their
current casino management system; meaning redemption can take place at any slot
machine or kiosk. Further, the Casino Pauma can reward PlayAway bonus credits,
for later play on the Web, based on any criteria it determines, including
player spend. Players can be notified through the slot machine's display or via
automated e-mail. GameLogic plans to integrate with other casino management
system providers, as well as future server-based gaming systems.
"Integration between PlayAway and
the casino management system creates very real opportunities for casino
operators and system providers alike," said John E. Taylor, Jr. GameLogic
president and CEO. "With seamless communication, casinos, like Casino
Pauma, will establish a much more impactful and direct relationship with
players off- and on-property, leading to more revenue. Similarly, system
providers can extend their reach into the home, helping to prove the value of
their current and future technology offerings, which is essential in today's
competitive world."
Massachusetts-based GameLogic Inc. is a
provider of interactive casino player acquisition and retention solutions. PlayAway
is a casino player loyalty and visit acquisition system to drive incremental
casino visitation. Fun Play is a suite of free, traditional casino-style
Internet games. With Bonus Play, also using Internet games, members will be
able to reveal bonuses in an innovative and entertaining manner.
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