Casino Pauma Launches GameLogic’s PlayAway Solutions
August 7, 2008
GameLogic announced that Casino Pauma
has launched the company's PlayAway system, beginning with its Web-based Fun
Play product. With the launch of GameLogic's Bonus Play later this month,
Casino Pauma will become the first casino to fully integrate its on-property
casino management system with GameLogic's PlayAway system to create a seamless
on-property and off-property player bonusing experience.
Southern California property Casino Pauma, located in a citrus grove on the Pauma Indian reservation, will offer GameLogic's interactive games to its players who'll be able to play on the Web for fun or for bonuses. Bonuses will be redeemable on-property via their current casino management system; meaning redemption can take place at any slot machine or kiosk. Further, the Casino Pauma can reward PlayAway bonus credits, for later play on the Web, based on any criteria it determines, including player spend. Players can be notified through the slot machine's display or via automated e-mail. GameLogic plans to integrate with other casino management system providers, as well as future server-based gaming systems.
"Integration between PlayAway and the casino management system creates very real opportunities for casino operators and system providers alike," said John E. Taylor, Jr. GameLogic president and CEO. "With seamless communication, casinos, like Casino Pauma, will establish a much more impactful and direct relationship with players off- and on-property, leading to more revenue. Similarly, system providers can extend their reach into the home, helping to prove the value of their current and future technology offerings, which is essential in today's competitive world."
Massachusetts-based GameLogic Inc. is a provider of interactive casino player acquisition and retention solutions. PlayAway is a casino player loyalty and visit acquisition system to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games. With Bonus Play, also using Internet games, members will be able to reveal bonuses in an innovative and entertaining manner.
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