Eastside Cannery using Aristocrat system and JCM products
September 3, 2008
Eastside Cannery hotel-casino opened last week with its nearly 2,200 slot
devices all using JCM Global bill acceptors and operating on Aristocrat
Technologies’ Oasis 360 system.
JCM Global products, the Universal Bill Acceptor and the Intelligent Cash Box, are installed on 2,182 gaming devices in the 65,000-square-foot casino.
“We took a look at all our options and chose the UBA with ICB based on the performance of the equipment, the overwhelmingly positive comments from current ICB users and the support capabilities of JCM Global,” said Joe Glowacki, director of slot technical operations, Cannery Resorts.
JCM Global President Aki Isoi said the new Eastside Cannery pays homage to the strong industrial era, “and we are thrilled that the property has selected JCM’s products – products that are as strong, industrious and high-tech as the spirit the property emulates.”
The Eastside Cannery also has deployed Aristocrat’s OASIS 360 Casino Management System.
The system, also in use at the Cannery Resort Casino, enables Cannery Casino Resorts to leverage its Ethernet casino floor network with the use of Aristocrat’s SpeedMedia Marketing and Promotions applications on more than 4,200 Sentinel III in-game displays across the enterprise. SpeedMedia allows Cannery the flexibility in the creation and deployment of customizable downloadable media while offering players additional gaming excitement with configurable secondary bonusing events.
By implementing the OASIS 360 solution, Cannery also will use the business intelligence tools to perform in-depth analysis of the patrons, thus maximizing marketing efficiencies and strengthening the brand within the Las Vegas market.
“It offers us a broad set of marketing and analytical tools, and now that our two properties will be linked, our players will have the benefit of rapid rewards at both Cannery locations, further enhancing our guests’ experience,” Mike Day, chief information officer of Cannery Casino Resorts, said when the deal was first announced.
In addition, the Eastside Cannery also holds the distinction of being the first Las Vegas property with a major installation of Aristocrat’s award-winning VIRIDIAN cabinet. The casino installed 148 VIRIDIAN cabinets.
The VIRIDIAN cabinet is designed for optimal player comfort and operator serviceability and features a slimmer footprint, high resolution dual LCDs, unique wrap-around belly art, creating a product truly designed to perform. VIRIDIAN embraces environmentally responsible design and production methods, resulting in a 100 percent RoHS-compliant product and increased energy efficiency for operators.
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