Foxwoods Installs revolution Revenue Management System
October 15, 2008
Foxwoods Resort Casino installed the revolution Product
Suite from The Rainmaker
Group, a leader in automated revenue management software
and services to the casino gaming, to optimize revenue for the property’s more
than 2,200 hotel rooms in its four hotels that include the MGM Grand at
“Rainmaker’s revolution Revenue Management Suite is an essential tool for profitably operating a large multi-property casino hotel enterprise like Foxwoods,” said Zan Miller, Foxwoods’ executive director of revenue management. “Rainmaker enables Foxwoods to maximize segment profitability even in periods of fluctuating consumer demand and shifts in our markets. We use the system for accurate segment profitability forecasting and it provides pertinent data to identify areas of ‘demand opportunity.’”
Miller stated that Foxwoods also uses the system’s detailed information to set the most efficient staffing levels throughout the resort and utilizes a predictive forecasting model to help set optimal rate recommendations by segment. The company includes data from revolution as part of its decision process in customizing special events, direct marketing programs and group/convention sales efforts.
Foxwoods hotels include the 806-room Grand Pequot Tower, 312-room Great Cedar Hotel, the 280 room Two Trees Inn and the 825-room MGM Grand at Foxwoods. Foxwoods also features more than 55,000 square feet of meeting space and 25 conference rooms.
Tammy Farley, principal of The Rainmaker Group, said, “Foxwoods is doing an excellent job of maximizing the revenue potential of every part of its impressive operation. In addition to optimizing room revenue, Zan’s team is using revolution to create custom demand forecast reports for department heads that enables them to operate the entire enterprise more efficiently based on the type of business mix that is expected on a given day. The entire management group is making maximum use of the system.”
The revolution Product Suite is an enterprise Revenue Management system for chains and hotel groups that enables casino properties to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value. This helps hotels secure the most profitable mix of business, while ensuring there is availability for a client's best customers.
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