Harrah's to offer TOTAL REWARDS version of WMS Gaming's STAR TREK series
December 4, 2008
WMS Gaming and Harrah's Entertainment announced
that they have entered into an agreement to deploy a Harrah's TOTAL REWARDS
version of WMS' STAR TREK series of gaming machines.
Harrah's will
introduce these customized games across its enterprise - beginning in Las Vegas in December
2008. Players who are members of the Harrah's TOTAL REWARDS program will be
able to use their cards to create a personalized and differentiated gaming
experience on the STAR TREK themed gaming machines at most of the company's
casinos in North America, as Harrah's moves
forward with a market-by-market implementation plan, subject to additional
jurisdictional regulatory approvals.
The popular STAR TREK video
gaming machines are the first games deployed on WMS' fourth foundational
networked gaming technology: the category-creating Adaptive Gaming(R)
technology platform. This server-enabled, networked gaming platform provides
players with the unique ability to personalize their game play, allowing them
to save their play status and unlock additional bonus rounds and game episodes
over time.
"As we introduce our
latest innovation at Harrah's, in collaboration with the creative WMS team, the
unique Adaptive Gaming platform has enabled us to provide an enhanced level of
personalization and a more differentiated entertainment experience each time a
player logs onto the game with their TOTAL REWARDS card," said Tim
Stanley, chief information officer and senior vice president, innovation,
gaming and technology of Harrah's Entertainment, Inc. "With both
companies' customer-focused approach to bringing players a total entertainment
experience, WMS' STAR TREK games align perfectly with our TOTAL REWARDS
program."
Tim Stanley added, "As
players advance through the dynamic Star Trek storyline, they can save their
progress through the game and pick up where they left off during their next
visit, regardless of which STAR TREK gaming machine in a TOTAL REWARDS enabled
casino they visit. Additionally, by using TOTAL REWARDS to enable their
personalized STAR TREK account and 'avatar,' they can transport their previous
play status from non-Harrah's based Star Trek games, earn 'Bonus' achievement
medals for their Harrah's play, and get access to new games, unique
communications and special promotions and offers as part of our innovative
introduction of this new capability."
"With Harrah's broad
geographic operating base and planned implementation across our nearly 40
properties in North America, our players will be able to enjoy these unique and
entertaining episodic experiences at any Harrah's casino they visit that
features these unique STAR TREK games on the casino floor," concluded Tim
Stanley.
According to Orrin J. Edidin,
president of WMS, "This agreement demonstrates WMS' ability to offer
innovative and differentiated gaming products that support our customers'
strategic initiatives, including their patron loyalty programs. As one of the
industry's leading casino operators and forward-thinking technology companies,
Harrah's is at the forefront of offering its patrons a unique and personalized
gaming experience. Working with the innovative team at Harrah's, we've created
a customized TOTAL REWARDS, player-appealing experience enabled by WMS'
advanced technology and pool of intellectual property. Collectively, we believe
these features will enhance players' gaming experience, resulting in strong
performance and longevity of the game for casino customers. Additionally, this
enablement facilitates opportunities to collaboratively leverage other WMS
networked gaming solutions and future products to benefit TOTAL REWARDS
play."
"Our casino customers
recognize WMS' ability to offer imaginative gaming products, and our strong
commitment to interoperability in a networked gaming environment. This is yet
another example of our development strategies focused on creating new gaming
technology platforms combined with exciting gaming content to produce
player-appealing, high-earning gaming products for our customers,"
concluded Orrin Edidin.
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