Million-2-1 and Rank form mobile gaming partnership
February 17, 2009
Million-2-1 has announced
that it has formed a partnership with Rank plc, one of the UK’s largest
gaming operators, to deliver leading IGT and Barcrest Group mobile gaming
content nationwide.
As
part of the initial launch in February, Hi-5, Elvis® Top 20 and Ooh Aah Dracula will be available to Rank customers via Blue Square
and Mecca brands.
The
product portfolio will be expanded in the future with the release of mobile
versions of the legendary Barcrest Group game Rainbow Riches® and popular IGT titles Cleopatra®, Monopoly and Cluedo.
Graphics
have been carefully adapted for optimum display on hundreds of handset types,
and the games are designed to play like their land-based counterparts.
Age verification procedures and location-based services ensure compliance and
provide added security.
Additionally,
the games have been developed using the Orbis registration, verification and
banking engine, which means existing Blue Square customers can start playing
seamlessly without having to register a separate account.
“This partnership demonstrates our continued commitment to mobile gaming” says
Simon Woolf, Mobile Product Manager for Blue Square and Mecca Bingo. “The
quality of these games provides the player with a streamlined first class
experience. Our customers can now enjoy their favourite games in a
Grosvenor Casino, a Mecca Bingo Club and on their mobile phone with Blue Square and Mecca.”
Chris
Sheffield, Director and General Manager of Million-2-1, concluded “Players will
be familiar with many of these games from pubs, arcades, casinos, bingo clubs,
betting shops and online casinos. Bringing them to the mobile platform will
make them so much more convenient – customers can participate wherever they are
in the UK,
whenever they want to. We are sure they will prove to be a massive success.”
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