Harrah’s takes swing at baseball branding
April 13, 2009
The New York Mets and Harrah's Entertainment released a press statement announcing a multiyear marketing and promotional partnership in which Harrah’s becomes a Signature Partner at Citi Field, the Mets’ new $800 million stadium in Flushing. The comprehensive set of rights and benefits integrated across multiple properties and platforms includes an exclusive Caesars-branded club space and extensive in-park presence.
The destination presence for Harrah's will be the naming and branding rights to the Caesars Club, a 12,000-square foot, 900-capacity, fully enclosed, climate-controlled club with a wide selection of dining options located on the Excelsior Level at Citi Field. The Caesars Club will offer an elevated experience that fans of the Mets and customers of Harrah's Entertainment have come to expect. Guests of the Caesars Club will enjoy exclusive food and beverage options that will set a new standard in dining experiences at sports and entertainment venues.
"Harrah's Entertainment is extremely excited and proud to partner with the Mets in opening what promises to be a first-class facility for a storied franchise," said Dan Nita, senior vice president and general manager, Caesars Atlantic City. "The inclusion of the Caesars Club is a wonderful opportunity to reach the loyal fan base of the Mets in New York and give them a taste of the new amenities we offer here in Atlantic City."
Harrah's has also signed on as the exclusive Casino partner for prominent in-venue signage at Citi Field, including presence atop Citi Field's left field roof, first and third base rotationals, and identification throughout the concourses.
Harrah's promotional rights extend to the Mets' minor league affiliates at Tradition Field (Port St. Lucie, Fla., home of Mets spring training and the St. Lucie Mets) and KeySpan Park (Coney Island, N.Y., home of the Brooklyn Cyclones).
Meanwhile, the all-new Horseshoe Casino in Hammond, Ind., about 20 minutes from downtown Chicago, announced a new presence at Wrigley Field. Horseshoe revealed its new left-field rooftop billboard at the Chicago Cubs home opener yesterday.
“Horseshoe is excited to be a part of historic Wrigley Field for the 2009 season," said Joe Branchik, vice president of marketing, Horseshoe Casino, "and are anxious to be a welcomed addition."
The $500 million Horseshoe Casino, a Harrah's Entertainment property, offers 350,000 square feet with 3,200 slot machines, nearly 100 table games, and one of the largest poker rooms in the Midwest.
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