Betfair to offer CryptoLogic slot games
April 28, 2009
CryptoLogic Limited, a leader in
Internet casino and branded gaming software, has signed a multi-year agreement
to provide at least 10 of its top branded and non-branded slot games to
Betfair, the world's largest online betting community. The first five games
will be available to Betfair's two million registered customers before the end
of the second quarter, with the remaining games to follow in the third and
fourth quarters of 2009.
The games will be made available to Betfair through Orbis Technology's Open Bet Fixed Odds Games (FOG) platform. CryptoLogic announced a deal with Orbis in December 2008 as part of its successful strategy to expand its channels to the Internet gaming market.
"CryptoLogic's new relationship with Betfair is excellent proof of the potential of our 'build once, license often' business strategy," said Brian Hadfield, CryptoLogic's President and CEO. "CryptoLogic's branded slot games are both popular and profitable, and today that leads yet another top global gaming brand to join CryptoLogic's growing list of customers."
Since pioneering the first successful online betting exchange in 2000, Betfair has grown to process more than six million transactions a day. Betfair enables its two million customers to choose their own odds and bet even after an event has started. The company's portfolio of innovative products includes casino games, exchange games and poker. Betfair is also highly accomplished in signature platform development and exchange technology, having launched three applications: Betfair Poker, Tradefair and Betfair Predicts.
Betfair has been very pleased with its partnership with Orbis, through which it has delivered the increasingly popular Betfairarcade.com and Quickplay games. The CryptoLogic products will sit online beside the 75 games already delivered in the Arcade. Over Pounds Sterling 7m is currently paid out to customers in winnings every week.
"Betfair is excited to make CryptoLogic's casino games available to our two million registered customers," said Albert Tapper Head of Arcade / XG. "Betfair is all about offering customers unprecedented choice, value and control, and CryptoLogic's market-leading slot games will add to that experience."
CryptoLogic and Betfair have worked together in the past, dating back to 2004 when Betfair launched www.betfairpoker.com using software licensed from CryptoLogic's subsidiary, WagerLogic Limited.
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