Bally Technologies to supply systems in Puerto Rico
May 5, 2009
Bally Technologies announced a new contract to provide
a comprehensive slot accounting, player-tracking, and marketing system solution
for the opening of the new Sheraton Puerto Rico Convention Center Hotel &
Casino this November in San Juan.
After a highly competitive and exhaustive evaluation
process, Bally was selected to provide a complete solution for the new casino’s
high-speed Ethernet-based casino floor. Bally’s solution includes its new
Microsoft Windows Version 11.0 of its powerful slot accounting and player-tracking
system; 465 iVIEW displays; a full suite of marketing, promotions, and
customer-relationship solutions including Bally Power Bonusing™; Bally’s
award-winning Business Intelligence Solutions; TableView real-time table rating
and player-tracking system; and the new Download Configuration Manager, a
server application that allows casino operators to view, examine, and manage
their floor configuration from a central location.
“We considered a number of factors when selecting our
systems partner, and we ultimately chose Bally because of their outstanding
reputation for customer support and their broad portfolio of marketing and
promotions solutions,” said Robin Powell, Principal of Talisman Group, the
consulting firm developing and executing the concept and installation of the
casino for Interlink Group, the managing partner at the Sheraton Puerto Rico
Convention Center Hotel & Casino.
“As a new casino competing in a well-established and
sophisticated gaming market, it is important that we have an arsenal of
powerful, player-centric marketing tools to attract, reward, and retain
players, and Bally’s solutions are absolutely the most exciting and
comprehensive,” Powell said. “Bally’s long-standing commitment to Systems is
unmatched in the gaming industry.”
“We are honored to provide the Sheraton Puerto Rico
with Bally’s new Windows-based systems solution which delivers flexibility,
easy maintainability, and scalability for a growing gaming operation,” said
Ramesh Srinivasan, Executive Vice President of Bally Systems. “Bally’s new
Windows-based version of our time-proven SDS system solution, combined with our
integrated and cutting-edge marketing, promotions, and rewards tools, gives
customers an array of technology and marketing solutions designed to drive cost
efficiencies and generate additional revenue.”
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