Pinnacle to extend L’Auberge brand to Baton Rouge
May 17, 2011
Pinnacle Entertainment, Inc. has announced the name of its newest casino hotel destination -- L'Auberge Casino & Hotel Baton Rouge. Set to open in the summer of 2012, the $357 million project will extend the brand of the company's flagship property, L'Auberge du Lac Casino Resort in Lake Charles, Louisiana. The property is projected to open next summer.
In a statement, Anthony Sanfilippo, President and Chief Executive Officer of Pinnacle Entertainment, commented, “Throughout the South, the L'Auberge brand is associated with warm, friendly and welcoming service along with memorable experiences for our guests, as well as quality lodging, dining, entertainment and gaming. We believe that L'Auberge Baton Rouge will transform the entertainment experience for Baton Rouge residents and regional visitors alike.”
Mickey Parenton, Vice President and General Manager of L'Auberge Casino & Hotel Baton Rouge, said, “L'Auberge Baton Rouge is expected to create more than 1,000 new permanent jobs in the market, and toward the end of this year we will open an employment center to help find new members for our Baton Rouge team.”
L'Auberge Casino & Hotel Baton Rouge will feature a single-level, 30,000-square-foot gaming floor with 1,500 slot machines and 51 table games, including a poker room; a hotel with 206 guestrooms and a rooftop pool; a multi-purpose event center with concert seating for up to 1,400 people or banquet seating for up to 800 people; a covered parking garage; and unique dining and entertainment venues overlooking the Mississippi River.
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