Hard Rock’s Atlantic City project includes beach component
June 24, 2011
Hard Rock International’s filing with New Jersey’s Environmental Protection Department for permission to build a 54,000-square-foot boutique casino in Atlantic City includes a section of public beach for a Hard Rock Café built over the Boardwalk, according to an analysis of the application by the Press of Atlantic City.
“One of the more intriguing parts of the project calls for an elevated section of the Boardwalk to serve as the platform for a Hard Rock Cafe peering out over the ocean,” writes the Press. “The rebuilt Boardwalk would also include outdoor deck areas to allow the public to enjoy the beachfront.”
Hard Rock’s application stated that the combination of these public improvements will add significantly to the quantity and quality of public open space in this area of the beach and Boardwalk, replacing “deteriorated and disturbed” areas. The city has supported the idea by filing a request with the Department of Environmental Protection for permission to divert one-third of an acre of public beach to accommodate the cafe, which would be connected to the main casino complex by an enclosed pedestrian walkway spanning the Boardwalk, according to the Press.
Phase One of the $275 million project, which is at the southern end of the Boardwalk next to the Atlantic City Hilton, includes a 208-room hotel, taking advantage of the gaming bill signed into law by Gov. Christie in January, which provided for two smaller-scale Boardwalk projects with a minimum number of rooms set at 200, down from 500. A 642-room tower would be added in Phase Two.
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