Bally Technologies pushes iVIEW into Mohegan Sun, establishes a new interactive division
October 13, 2011
Bally Technologies completed a systems and games contract with Uncasville, Conn.-based Mohegan Sun that clears the way for the use of Bally’s iVIEW player-user-interface and Elite Bonusing Suite on more than 6,000 gaming machines. This means the majority of slots at Mohegan Sun will be equipped with iVIEW Display Manager (DM) technology.
As part of the agreement, Bally will also deliver a lineup of new Bally ALPHA 2 Pro Series games, including several on the new Pro Curve cabinet, featuring the industry’s only curved LCD to emulate spinning reels on a video slot.
“We’ve always prided ourselves on exceeding the expectations of our customers and offering them an exceptional experience,” said Mohegan Tribe Chairman Bruce Bozum. “We selected Bally after an extensive evaluation of all systems and games on the market. Bally’s new iVIEW networked technology will enable us to take our player experience to a whole new level.”
According to company literature, the iVIEW network is an interactive communication tool used by players and controlled by the gaming operator. iVIEW DM, with its picture-in-picture-style player-user-interface, is backwards compatible on nearly all gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, beverage ordering, marketing messages, and secondary bonus games on the main game screen—without interrupting play.
Bally’s Elite Bonusing Suite applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards—all without interrupting play on the base game. These interactive solutions enable players to do things such as spin wheels, select and root for their favorite contest-driven horse, and participate in instant floor-wide slot tournaments.
“We are proud of our long-term strategic partnership with the Mohegan Tribe,” said Bally Technologies’ CEO Richard Haddrill. “We are thrilled they have embraced our iVIEW network and Elite Bonusing technology for floor-wide deployment at their magnificent Connecticut resort. This investment, along with new Bally Pro Series Curve games, expands our partnership with Mohegan Sun and provides them a foundation for creating one-of-a-kind excitement in their competitive market.”
To help keep Bally atop the innovation wave, the company recently established Bally Interactive, a new division that will encompass mobile, Internet, and social initiatives, complementing its traditional games and systems business lines. This new division was officially unveiled last week at the Global Gaming Expo conference and trade show held at the Sands Expo Center in Las Vegas.
Through Bally Interactive, the Company will offer casino operators the ability to augment their land-based casino gaming with mobile and online play-for-free and wager-based games. Over the next year, Bally will integrate its mobile and Internet solutions with its core casino patron, slot-management, and business-intelligence systems to give gaming operators a “single view of the player” and enable casinos to deliver a powerful experience to their patrons whether they are on the casino floor, at home, or on the move.
“This is a very exciting step in the evolution of Bally Technologies,” Haddrill said. “As gaming expands outside the casino floor, our technologies will enable casino operators to reach their patrons wherever they are, bringing the casino to the players, and bringing players back to the casino.”
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