Lottery popularity/purchasing remains strong, new survey reports
February 9, 2012
Economic uncertainty has done little to curb lottery popularity according to a recent report on lottery demographics and spending habits conducted by New York-based Scarborough Research.
According to this new study of 210,000 adults aged 18 or older, 39 percent, or 91 million of all American adults, have purchased a lottery ticket in the past 30 days. Baby Boomers (ages 45-54) accounted for the largest proportion of lottery ticket purchasers, with 37 percent of all those saying they had purchased a ticket in the past 30 days falling in this age group. Gen X (ages 30-44) was the next largest group at 29 percent, followed by Gen Y (ages 18-29) at 18 percent and the Silent Generation (aged 65 and over) at 16% percent.
Of this population playing the lottery, 34 percent purchased only scratch‐off tickets, 31 percent purchased only non‐scratch‐off tickets and 35 percent purchased both kinds of tickets. The top local market for scratch‐off ticket purchasers is Buffalo, N.Y., with just shy of half the population (49 percent) purchasing a ticket. Top local markets for non‐scratch‐off ticket purchasers are Orlando, Fla.; Providence, R.I. and Tampa, Fla., each of which had 38 percent of adults playing the games. The top 10 local markets in terms of percentage of adults that play lottery games includes Buffalo, N.Y. (57 percent); Providence, R.I. (56 percent); Albany, N.Y. (51percent); Pittsburgh, Pa. (50 percent); New York, N.Y. (50 percent); Boston, Mass. (49 percent); Harlingen, Texas (49 percent); Miami, Fla. (48 percent); Rochester, N.Y. (48 percent) and Orlando, Fla. (48 percent).
The demographic portion of the survey show that though lottery ticket purchasers were 16 percent less likely than all Americans to hold at least a college degree, 62 percent were employed either full or part time and more held white collar jobs (37 percent) than blue collar (25 percent). Accordingly, one‐third of lottery ticket purchasers (33 percent) had an annual household income of $75,000 or more.
Nearly three quarters (73 percent) of lottery ticket purchasers have accessed the internet in the past 30 days—right about the national average. Of this internet friendly group, more than a third (37 percent) spent ten hours or more per week on the internet. The top websites they visited were: Google (79 percent), Facebook (56 percent), Yahoo! (56 percent), MapQuest (42 percent), YouTube (41 percent) and Craigslist (30 percent).
When it comes to media usage, 58 percent of lottery ticket purchasers read one or more newspapers in the past seven days with 42 percent saying they generally read the Sports section Monday through Friday. One quarter (25 percent) had visited a newspaper Web site in the past 30 days and 18 percent had visited the same site in the past seven days. Nearly three quarters (74 percent) of these potential big winners listened to five or more hours of radio in the past five days and 83 percent watched 10 or more hours of TV in the past seven days.
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