Red Wind Casino opts for TransAct Technologies’ EPICENTRAL Print System
February 23, 2012
TransAct Technologies, a Hamden, Conn.-based global leader in market specific printers for transaction‐based industries, has formally launched its new EPICENTRAL Print System for all 975 slot machines at Nisqually Red Wind Casino in Olympia, Washington. This innovative, new software solution is the first of its kind in casino marketing, allowing casinos to enhance their connection with patrons by delivering targeted, real‐time, printed promotional coupons and other messages to slot machine patrons while playing.
“We are very pleased to have successfully launched the EPICENTRAL Print System at Nisqually Red Wind Casino and to debut this revolutionary system to casino patrons,” said Bart C. Shuldman, chairman and chief executive officer of TransAct Technologies. “This is the first real‐time marketing to a slot patron to be done on the casino floor, allowing Nisqually Red Wind Casino to directly and effectively target gaming patrons at the slots with precise marketing initiatives and bonusing programs that will resonate specifically with that guest. We are especially pleased that Nisqually Red Wind Casino decided to utilize all aspects of the EPICENTRAL Print System, including Mobile Host.”
With the launch of the EPICENTRAL Print System, Nisqually Red Wind Casino will be the first to have the ability to provide players with slot‐play prizes to keep their guest experience fresh and unique. Nisqually Red Wind Casino has branded its marketing program “Windfall,” and it will be supported by a significant print and media campaign in the Pacific Northwest to educate consumers on the opportunity to win valuable prizes right at the slot machine. In addition, the EPICENTRAL Print System was seamlessly combined with Red Wind’s Bally One System.
“The addition of the EPICENTRAL Print System has tested very well with our patrons and our marketing team, allowing patrons to take advantage of targeted promotions that drive additional revenue at our property,” said Quinton Boshoff, Nisqually Red Wind Casino’s general manager. “The addition of the EPICENTRAL Print System is the catalyst for our new promotion called Windfall and presents a significant opportunity to deliver even greater value to our guests. We believe it will be important in driving customer loyalty and gaining a competitive edge in the market and have begun a major marketing campaign to promote it.”
Nisqually Red Wind Casino is located 15 minutes east of Olympia, and is owned by the Nisqually Indian Tribe of southern Washington. Its 95,000-square‐foot facility features three restaurants, 975 slot machines and a wide assortment of 22 table games and live Keno.
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