Inspired Gaming makes South and Latin American splash with Caliente deal
March 7, 2012
Inspired Gaming Group, a leading supplier of virtual sports betting products, has signed an agreement with Grupo Caliente, a Mexico-based operator of casinos, bingo halls and sports betting venues in Mexico and provider of risk control services across South America and the Caribbean.
Casino sportsbooks in countries such as Mexico, Panama and Venezuela can now offer Inspired’s large range of virtual sports, such as horse racing, greyhound racing, soccer, speedway and motor racing. The sports are randomly generated to make each race or match unique and are transmitted to venues via a satellite feed. Inspired’s virtual sports are multi-platform allowing operators to expand the same high quality offering across mobile or online platforms in the future.
“Caliente is the leading entertainment company in Mexico and this partnership has enabled us to establish our virtual sports products in a significant new territory,” said Steve Rogers, managing director for Virtual Sports at Inspired. “Caliente’s broadcasting capabilities have opened up a number of brand new markets, which means that we are now live in 33 countries and licensed in a further 10. Latin America and Asia are key strategic markets for us in 2012 and to establish a partnership with one of the key operators in Latin America is a major achievement.”
Inspired’s virtual sports products have been extremely successful with operators due to the wide range of sports and the cross-platform flexibility of the system, which generates in excess of $7billion in revenue and $950 million in gross win every year, according to company literature. Inspired has been supplying its virtual sports in venues, online and to homes via broadcast networks for over 10 years.
“We’re really excited to provide Inspired’s virtual sports to our customers,” said Victor de la Fuente, wagering corporate director for Group Caliente. “Sports betting is very popular in many Latin American countries and we know the quality of the graphics and range of sports will be a winning combination in our casino sportsbooks. This proves our commitment to continually provide our patrons and partners with the best available products and services.”
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