New interactive table game at Hong Kong Jockey Club aimed at social bettors
May 3, 2012
The Hong Kong Jockey Club (HKJC) has introduced the IBU interactive gaming table, a multi-touch, social-betting racing experience created by Possible Worldwide, an international digital agency.
Debuting at HKJC’s adrenaline bar and lounge at Hong Kong’s iconic Happy Valley racecourse, the IBU utilizes a mix of technology, user-interface design and industrial design to create a seamless and social betting experience for up to eight racing fans.
Designed to resonate with the always-on tablet and smartphone generation, the IBU brings a more social aspect to a night at the track, encouraging interaction amongst the players as they review horse information and odds, place bets and cheer the winners. Financial transactions are powered by the Club’s RFID-enabled cards that allow players to securely place bets and collect payouts in real time. Additionally, players can instantly call up detailed stats and historical performance information on the various horses competing in each race as well as view video from past trainings to judge for themselves the form of the horses.
“We are extremely pleased to take the wraps off the new IBU, which brings a superbly modern touch to one of the world’s oldest sports,” said Eric Mauriello, senior vice president, Touch at Possible Worldwide. “The interactive and social elements are key to the experience and we think the shared environment aspect of the IBU really highlights how multitouch technologies can be used to connect people in a group setting—especially when they may not know one another. It’s been an honor to have been selected by HKJC to create this important endeavor.”
Possible Worldwide worked with HKJC at each stage of the development process in creating the IBU; from creating the strategic framework for mapping the racetrack experience into an entirely new medium to designing the information architecture and building out the user experience and graphic elements. The firm performed all the IBU-related software coding and integration of the IBU with HKJC’s secure enterprise environment. Finally, Possible worked closely with HKJC to ensure the solution was stable, robust and fast.
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