Casino Campione latest property to implement IGT’s sbX technology
May 17, 2012
Casino Campione in Como, Italy, has installed International Game Technology (IGT)’s sbX systems solution, award-winning Premium Products games, also known as MegaJackpots, and newly designed cabinets.
As Casino Campione implements the sbX system, it will deploy IGT Floor Manager and Analytics to maximize the performance on the casino floor, while accessing the IGT game theme library, which includes more than 500 game themes. The ability to refresh games quickly and incorporate customizable marketing messages will further enable Casino Campione to deliver personalized experiences for its players.
“As a premier casino destination in Italy, we strive to deliver thrilling gaming entertainment to our players,” said Carlo Pagan, Casino Campione chief executive officer. “IGT’s games are popular player favorites and we know the addition of sbX and these new titles will add to our award-winning floor and property.”
Casino Campione has installed MegaJackpots themes including Sex and the City Big Diamonds, and the highly anticipated The Dark Knight on the Center Stage. Along with these titles, Casino Campione also installed Dirty Dancing video slots and Diamond Vault. The property also has added 62 IGT AVP machines to its floor including 30 Universal Slants and 24 G23 cabinets, as well as eight SMLD machines, each designed with player comfort in mind.
“We are thrilled with Casino Campione’s strategic business decision to bring IGT’s innovative products to their floor,” said Sabby Gill, IGT regional vice president of Europe, the Middle East and Africa. “IGT’s sbX casino management system, combined with the biggest names in pop-culture slot machines, gives Casino Campione new ways to maximize revenue, while delivering world-class gaming entertainment.”
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