Bally inks High 5 Games deal, approves FutureLogic couponing solution
August 9, 2012
Bally Technologies and High 5 Games have entered into an agreement that will publish a substantial number of new H5G games under the Bally brand for the worldwide land-based, mobile, and online business-to-business casino gaming markets.
The multi-year agreement includes the creation and development of a variety of unique games for Bally Technologies.
“We’re excited to partner with a game creator that has such a world-class track record of developing high-performing and engaging game content,” said Jean Venneman, vice president of product management and licensing at Bally Technologies. “We look forward to leveraging H5G’s newest game content to help casino operators across the world drive revenues and delight players.”
Developing for the land-based, online, and social markets, High 5 Games has created hundreds of games that are played on six continents and in nearly 50 countries. Founded in 1995, H5G is responsible for some of the casino industry’s most successful videoreel slot machine games.
“We are delighted to partner with Bally Technologies, a long-time leader in the casino gaming industry,” said Anthony Singer, CEO of High 5 Games. “With Bally’s sophisticated new ALPHA 2 game platform, and a new Bally Interactive division committed to mobile, online and social business-to-business game content, we believe that the sky is the limit for this next generation of H5G games.” In other Bally Technologies news, the company’s Integration Center has tested and approved the PromoNet intelligent promotional couponing solution from FutureLogic. According to Bally's certification letter, the PromoNet solution can successfully integrate with the Bally SMS (Slot Management System) and CMS (Casino Management System).
“Bally is pleased to provide an open systems architecture that allows third-party content suppliers such as FutureLogic to add value to their offerings,” said Tom Doyle, vice president of product management and compliance for Bally Systems. “And this allows our customers to take advantage of the latest technology to improve their casino operations.”
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