Jacobs Entertainment opts for IGT’s DoubleDown online gaming app
August 22, 2012
Game Technology’s DoubleDown Casino application will be hosted on the Web sites
for five Jacobs Entertainment venues in Colorado and Nevada.
IGT's DoubleDown Casino provides Jacobs Entertainment with an opportunity to provide their customers with exciting play-for-free casino style games online, while remaining connected with the Jacobs brand. Players will have access to the full DoubleDown Casino roster of games including Da Vinci Diamonds and Cleopatra slots, as well as multi‐player poker. Also slated to arrive within the next few months on the DoubleDown Casino are several well‐known IGT slots that are proven player favorites.
“We are constantly looking for new ways to engage our players,” said Steve Roark, president of Jacobs Entertainment Inc. “The partnership with DoubleDown Casino allows us to interact and reach out to our customers in fresh and appealing ways. For us, it's a win‐win solution.”
This rapidly growing revenue sharing partnership with DoubleDown Casino offers IGT's casino partners an avenue to provide extended social entertainment to their players on multiple platforms. IGT provides one of the largest social casino sites in the world—directly on a casino's proprietary Web site, allowing the casino to have an advantageous opportunity to deliver targeted marketing messages to their customers.
“What we are offering Jacobs is the chance to provide their players with a full‐service casino style gaming experience while being able to see all the offerings that Jacobs also has to offer,” said Eric Tom, executive vice president of global sales at IGT. “This also allows the player to try out and enjoy free‐to‐play slots and multiplayer poker when they're at home.”
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