Caesars’ Total Rewards program garners loyalty industry recognition
September 20, 2012
Caesars
Entertainment, in recognition of its Total Rewards loyalty program, has
received COLLOQUY's Master of Enterprise Loyalty Award, the only loyalty award
determined by members of the loyalty industry.
COLLOQUY,
the global research group of LoyaltyOne, a leader in the design and implementation
of loyalty programs, grants this award each year to the company that best
demonstrates how its Enterprise Loyalty strategy has been adopted and
integrated across its business, resulting in improved financial and/or customer
performance, competitive advantage and longer term customer loyalty.
The
Master of Enterprise Loyalty Award recipient was nominated by external
audiences, rather than by the companies themselves, and the winner was
determined by a jury of industry thought leaders. Caesars prevailed over other
leading loyalty marketing companies across the globe to receive this
prestigious award.
According
to COLLOQUY, the Master of Enterprise Loyalty Award is presented to the company
that “has embraced a corporate‐wide, holistic
approach to using data to transform the consumer experience and improve both
financial and customer performance.”
“We
are constantly looking for ways to innovate and improve our customers’
experience,” said Tariq Shaukat, executive vice president and chief marketing
officer for Caesars Entertainment. “We are honored and excited to be recognized
as a world leader in building loyalty with our valued guests.”
Total
Rewards recognizes and rewards customers for all forms of entertainment spend at
any of Caesars' casino, dining, retail, and entertainment venues nationwide.
Through Total Rewards, members have access to the largest network of hotel and
entertainment options in the gaming industry and are able to take advantage of
exclusive access to unique experiences, amenities and benefits. Total Rewards'
major resort brands include Caesars Palace, Horseshoe, Harrah's, Flamingo,
Bally's and Planet Hollywood Resort and Casino.
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