SBTech enters African market with exclusive Betland deal
December 21, 2012
a provider of turnkey sports betting solutions, has signed an exclusive deal
with African land-based operator Betland. Licensed and regulated in Nigeria,
Betland is one of the leading land-based operators in the region with more than
100 betting shops. The new partnership will see SBTech provide land-based and betting
shop solutions for the African market.
SBTech's products have already successfully penetrated several regulated jurisdictions, such as the UK, Georgian and Danish markets. Executives for the company are confident a move into the regulated Nigerian market will be just as successful, giving rise to potential growth into the wider African market.
"This deal marks an important step for SBTech and will allow us to penetrate the untapped African market,” said Itai Zak, SBTech CEO. “We are delighted to have Betland, which is one of the biggest land-based operations in Nigeria, as our exclusive partner for the regulated Nigerian market and we are confident that our proven track record in providing advanced sports betting solutions to land-based and betting shop operations will help Betland to offer a unique and advanced sports betting product to their players and expand their business quickly and smoothly.”
The partnership will not only provide Betland with the opportunity to strengthen their domination of the Nigerian market with SBTech's s live betting product for land-based network and betting shop operations, but will also set them up for a planned expansion into the online medium with their sights set on the SBTech's online and mobile solutions.
"We have been looking for the right partner who would not only provide us with an advanced sports betting product for our network of betting shops but will also enable us to extend our land based business into the online and mobile mediums and who also has an extensive understanding of the nature of land based and betting shop businesses from our perspective," said Dotun Ajegbile, senior director at Betland. "SBTech's advanced Betting Platform, with its sophisticated risk management and large variety of live events and bet types, enables operators to rapidly expand their business without the usual overheads and associated costs."
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