Williams Interactive, Bonnier Gaming ink online gaming deal
March 1, 2013
Interactive, a wholly owned subsidiary of WMS Industries, has entered into an
online content licensing agreement with Malta-based Bonnier Gaming, a wholly-owned
subsidiary of Scandinavian-based media conglomerate Bonnier Group.
The agreement gives Bonnier Gaming access to WMS’ online library of authentic slot games for their various gaming websites. Among the WMS titles offered for online use are THE WIZARD OF OZ, Zeus, Reel 'Em In and Jackpot Party games.
“Our Company’s success has been built on the basis of offering the highest level of entertainment products and content to consumers that address their particular interests,” said Jacob Lindorff, chief marketing officer of Bonnier Gaming. “WMS has a well-established history for providing innovative games that players enjoy and is an ideal partner for Bonnier Gaming. With a broad array of WMS games that have already proven popular on local casino floors in Sweden, we look forward to providing our players with access to a broad library of that same great gaming content.”
The commercial availability of WMS’ video slot content on Bonnier Gaming’s websites is expected to occur in the first half of calendar 2013.
“Bonnier has a long and distinguished tradition of launching and managing great media content, and by providing consumers with access to exciting gaming content Bonnier Gaming has achieved significant growth in recent years while establishing itself as a leader in interactive gaming,” said Orrin J. Edidin, president of WMS Industries and CEO and president of Williams Interactive. “Our game server integration team has an established relationship with Bonnier Gaming, and we are excited to expand that relationship to include the online launch of our classic WMS slot games.”
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