MicroFirst to provide multi-lingual slot services for Sands China
April 19, 2012
MicroFirst Inc., a New Jersey-based provider of technology services, content creation and installation, custom hardware design and software solutions, will provide unique, multi‐lingual slot machine touch‐screen content for all five properties of Sands China Ltd.
From exciting interactive bonus content to visual and audio personalized greetings, the MicroFirst content will allow patrons to read and interact in English, simplified Chinese and traditional Chinese across nearly 7,000 combined slot machines at the five properties.
“We're definitely excited about the new options MicroFirst will make available at our properties,” said Nicci Gradidge, director of casino promotions and events for The Venetian Macau‐Resort‐Hotel. “We are constantly looking for better ways to entertain and engage our patrons; our partnership with MicroFirst has added a variety of ways to do so.”
Eventually, MicroFirst will extend this slot machine service to all properties operated by the Las Vegas Sands Corporation worldwide.
“Because of our commitment and continuing success working with Las Vegas Sands, it was a great fit on both sides to move forward to their properties in Macau,” said Ryan Randazzo, director of client services at MicroFirst. “Our gaming operations experience and creative talent has allowed us to quickly produce unique incentivized content and exclusive features that casino guests find both entertaining and useful.”
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