Online casino app makes Las Vegas headway
September 6, 2012
Hard
Rock Hotel & Casino has become the first land-based Las Vegas gaming
property to commit to DoubleDown Casino, an online application offered by
International Game Technology (IGT).
The
DoubleDown Casino application will be hosted on the Hard Rock Hotel &
Casino Las Vegas Web site, www.hardrockhotel.com, giving players
a chance to compete against friends and try their hand at winning virtual chips,
all while remaining connected to the Hard Rock Hotel & Casino Las Vegas.
“Hard
Rock Hotel & Casino Las Vegas is giving players more entertainment, even
when they’re not on the casino floor,” said Eric Tom, executive vice president
of global sales at IGT. “Engaging through the website allows players to remain
connected to the property they know and trust, with DoubleDown Casino simply
providing the gaming entertainment.”
IGT’s
DoubleDown Casino provides players with casino style game play online, with
access to the full roster of games including Da Vinci Diamonds and Cleopatra slots,
as well as multi-player poker. Other well-known and proven IGT slot games and
an exhilarating new Bingo game are slated to arrive soon on the DoubleDown
Casino.
“Hard
Rock Hotel & Casino Las Vegas is constantly looking for ways to enhance our
players’ experiences,” said Bill Warner, president of WG-Harmon, LLC, which
manages the property. “What the relationship with DoubleDown Casino enables us
to do is provide just that—more fun, more play, more entertainment.”
Through the DoubleDown Casino, IGT is offering its casino partners with
an avenue to provide extended social entertainment to their players across
multiple platforms. This rapidly growing revenue sharing relationship also provides
access to the largest social casino site in the world—directly on a casino’s
proprietary Web site, allowing the casino to have an advantageous opportunity
to deliver targeted marketing messages to their customers. New games will be
added automatically to the virtual casino.
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