GTECH G2 and MARCA form sports wagering partnership
December 6, 2012
MARCA, the leading sports newspaper in Spain,
has entered into a partnership with GTECH G2 in which GTECH will provide a full
sports betting solution using its Margin Maker software hosted on MARCA’s website.
GTECH G2’s agreement with Spanish publishing group Unidad Editorial, which also owns the El Mundo and Expansión newspapers, will see MARCA provide wagering opportunities through in‐play betting and a suite of gaming products.
“We are delighted to have reached this agreement with such an esteemed partner,” said Nicola Speroni, general manager, MARCA. “The launch of an online sports betting product is an exciting chapter in the history of MARCA and a step in developing its digital future. We are very happy to give a brand new opportunity to play and have fun to our millions of website users.”
MARCA is committed to a substantial, multi‐million euro marketing campaign to launch MARCA Apuestas, the new brand now being offered in the Spanish online betting market.
“MARCA is the most popular sports newspaper in Spain and part of the largest publishing group in the country, Unidad Editorial,” said Walter Bugno, president and CEO, SPIELO International and GTECH G2. “MARCA has millions of loyal readers so this agreement will enhance GTECH G2’s presence in Spain and solidify our leading position in the sports betting market.”
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