IGT, Paddy Power expand partnership
December 21, 2012
Game Technology (IGT) has agreed to a deal to provide mobile games to Paddy
Power in a significant extension to the companies' existing partnership.
Paddy Power, the international betting and gaming group, will become IGT's first OpenBet customer to access a wide range of the most successful IGT mobile products via the IGT rgs (remote gaming server) Casino. The games will be available at paddypower.com as well as through the mobile site of “Roller,” Paddy Power's recently launched new brand.
"Paddy Power offers customers a world class entertainment experience delivering the best online and mobile games available today," said Isaac Ward, Paddy Power head of gaming. "We have built a strong partnership with IGT over many years and it is great to be able to extend this further with the introduction of their new mobile games platform."
The top performing IGT titles in the initial launch include Da Vinci Diamonds, Cleopatra, Cats, Wolf Run, Kitty Glitter and Elvis A Little More Action.
"Thanks to the consistently strong performance of our games, IGT's relationship with Paddy Power has thrived over a number of years," said Leigh Nissim, IGT commercial director of Interactive, EMEA. "It gives us great pleasure to extend the partnership and we look forward to enjoying further success in the future."
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