Spain’s bar market next target for SPIELO International
January 10, 2013
International is entering the bar market in Spain through its recently signed
contract with Costa Cálida, which gives Costa Cálida exclusive SPIELO distribution
rights for the type B market in Spain.
“We are pleased to be working with such a strong distribution partner as Costa Cálida,” said Don Doucet, vice president of business strategy and development for SPIELO International. “We have an established presence in the Spanish casino market, and our goal is to become a leading manufacturer in the Spanish type B market over the next few years, recreating the success we’ve had in Italy.”
A three-month field trial is already underway in the Murcia and Valencia regions, where SPIELO International’s delite cabinets with Sphinx games have been installed in bars as well as in arcades. Approximately 1,000 delite cabinets will be installed across Spain during the first year, and increased numbers are expected for subsequent years.
“We are looking forward to a long-term business relationship with SPIELO International,” said Juan Nicolás Sánchez, CEO, Costa Cálida. ”We appreciate their collaborative approach, which welcomes our input on the selection of future games and products we offer, allowing us to respond to our players’ needs.”
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