SBTech enters Albanian market
January 17, 2013
provider of award‐winning turnkey
sports betting solutions, has signed an exclusive, multi‐year deal with Albanian land-based operator
Xhoilloto. Licensed and regulated in Albania, Xhoilloto is the biggest land
based sports betting operator in the region, boasting over 500 betting shops.
The deal will see SBTech replacing Xhoilloto's existing legacy sports betting platform and providing the Albanian operator with a turnkey sports betting software for their land-based betting shops and the opportunity to progress into the online market with an online sports betting platform. In addition, Xhoilloto will also enter the world of online gaming with casino software offering players an attractive selection of games.
“We are delighted to provide Xhoilloto with our industry‐leading sports betting solutions tailored specifically for the regulated Albanian market,” said Itai Zak, CEO of SBTech. “Not only are we trusted by the biggest Albanian land based operator to replace their existing legacy sports betting platform for all of their betting shops, we will also provide a complete turnkey solution that will enable Xhoilloto to expand their land based business into the online medium.”
Xhoilloto is also enthusiastic about their prospects for progression thanks to the new partnership.
“As the biggest regulated land based operator in Albania, we are committed to the highest possible standards,” said Taulant Musabelliu, director, Xhoilloto. “We have decided to upgrade our entire sports betting platform and enter into the online market and chose SBTech not only because of their advanced live betting and sport solution, which will provide our customers with a much wider and richer offering of more events and more bet types, but also because of their unique understanding of the market and their ability to provide us with a complete turnkey and fully managed solution which includes trading and risk management services, advanced agent back office system and a complete casino and sports betting platform to manage our land based and online operations in Albania and in new markets we are planning to enter.”
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