Konami Gaming to produce Dungeons & Dragons branded slots
January 17, 2013
Konami Gaming, one of the largest designers and manufacturers of
slot machines and casino management systems, has completed a licensing
agreement with Hasbro and Hasbro International, securing the rights to design
and manufacture slot machines using the popular Dungeons & Dragons brand.
“We are proud to partner with Hasbro, one of the world’s leading toy and game manufacturers, to bring the Dungeons & Dragons (D&D) brand to the gaming industry,” said Ross O’Hanley, vice president of domestic game sales at Konami Gaming. “D&D is an iconic brand known for capturing the imagination of its fans through its seemingly limitless cast of characters, engaging stories and vast worlds. We plan to utilize those attributes to create a diverse product line which appeals to a wide variety of slot players.”
“Konami is very particular about the brands we choose to license,” added Steve Sutherland, CEO at Konami Gaming. “In Hasbro, we found a collaborative partner with a shared vision of product development. Therefore, we are excited about working with Hasbro to create gaming products that leverage the robust nature of Dungeon & Dragons and reflect the Konami brand.”
Executives at Hasbro also expressed enthusiasm over the deal and the icon game’s potential as a slot. “Dungeons & Dragons is known for delivering entertaining experiences across a variety of platforms, and we are pleased to be partnering with Konami to bring D&D fans yet another expression of the brand through casino gaming,” said Mark Blecher, senior vice president of digital media & gaming at Hasbro.
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