Bally Wins AGA’s ‘Gaming Voice Award’
December 1, 2008
American Gaming Association President CEO Frank J. Fahrenkopf presents Bally’s Director of Systems Marketing April Augustine with the Gaming Voice Award for ‘Best Customer Publication.’
Bally
Technologies has won the American Gaming Association’s (AGA)
Gaming Voice ‘Best Customer Publication’ award for its Networked Floor of the
Future customer publication. The award was presented to Bally Technologies by
AGA President and Chief Executive Officer Frank J. Fahrenkopf, Jr. at a special
awards luncheon during the recent Global Gaming Expo (G2E) at the Las Vegas Convention Center.
“This
prestigious award testifies to our customer-driven focus in all that we do,”
said Dan Savage, Bally Technologies’ Vice President of Marketing. “We developed
our Networked Floor of the Future publication to help our customers make better
decisions regarding the evolving landscape of networked gaming by providing
them with useful information in a clear and concise manner. This national award
confirms that we achieved our communications objectives in a most meaningful
way.”
The
AGA’s Gaming Voice awards recognize outstanding corporate communications,
public relations, and advertising in the global gaming industry. Awards were
presented in 15 categories, and a panel of judges with expertise in
advertising, marketing, public relations, Internet design, graphic arts, and
financial communications evaluated more than 270 entries, the highest number in
the award program’s history.
“This
year’s winners demonstrate what those of us close to the industry have known
for many years – the industry is incredibly diverse and all segments of the
industry are not only producing excellent communications vehicles, but
excellent gaming experiences as well,” Fahrenkopf said.
Bally’s
Networked Floor of the Future publication is a 28-page, four-color document
that presents Bally’s vision of the high-speed networked gaming floor. Some of
the topics covered in the brochure include data visualization and business
intelligence, enhanced bonusing, server-ready machines, open technology
partnerships, tournament management, multi-media iVIEW™ capabilities, and
“Command and Control” for legacy systems.
The
Networked Floor of the Future brochure was designed by T-Graphics and printed
by Express Printing, both based in Hailey, Idaho.
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