Columns
EDITORIAL: Keep the change
Getting good at the Right Offer to the Right Player at the Right Time sweepstakes just might get you on the right side of the keep-the-change customer.
by Charles Anderer
THOUGHTS FROM THE FLOOR: Professional resolutions for the New Year
Here are some of the areas slot managers should consider to both increase efficiency and revenue from their operations over the next year.
by KEVIN PARKER
EDITORIAL: If we all pull together as a team
based on feedback from some valuable friends in the industry, we are taking our Gaming Technology Conference in a new direction this March.
by Charles Anderer
EDITORIAL: Keeping an I on things
Operators and manufacturers at G2E had a lot to say about the Internet.
by Charles Anderer
THOUGHTS FROM THE FLOOR: G2E’s most promising solutions
There were a handful of companies that jumped out at me as offering solutions that actually allow operators to build on their current infrastructure at a minimal cost.
by KEVIN PARKER
EDITORIAL: The price could be more right
It’s always fun to get Michael Meczka’s perspective on slot players, because no one talks to more of them.
by Charles Anderer
GUEST COLUMN: Taking responsibility for the care
We as operators put a great deal of time and effort into the research, selection and installation of our casino tracking systems.
by Chris Archunde
EDITORIAL: Dollars and senses
One thing was very clear at the Bally Technologies User Conference in early March at Pechanga Resort and Casino: the company is investing heavily in R&D.
by Charles Anderer
THOUGHTS FROM THE FLOOR: Slot vendors strategize their iGaming futures
Major slot manufacturers are taking steps to ensure their virtual futures.
by KEVIN PARKER
EDITORIAL: Habits of highly effective slot floors
If there is a common theme on how some properties have carved out a leadership role in slot operations, it is the commitment from above to staying at the cutting edge.
by Charles Anderer
THOUGHTS FROM THE FLOOR: Kick start your virtual future
What can we slot operators do to prepare for onlinwe gaming and stay competitive?
by KEVIN PARKER
EDITORIAL: Channeling Yogi in 2012
Five-plus decades on this planet have taught me you could do worse than to live by the Gospel According to Yogi.
by Charles Anderer
GREEN SLOTS: Sustainability as a life lesson
I hope to show you that the theory behind dealing with an industry whose sustainability efforts lag behind others and a chronic back problem are not that different.
by Eric Hansel
THOUGHTS FROM THE FLOOR: Where innovation meets tradition
There are new technologies available for your floor right now that can help bridge the gap between the traditional and the innovative.
by KEVIN PARKER
EDITORIAL: Server-based gaming, decade
Powerful new forms of player development and retention, attracting younger players, developing best practices that can and will be applied to the online and mobile worlds; it’s happening courtesy of server-based gaming, even if it may not soon be coming to your casino.
by Charles Anderer
EDITORIAL: Showtime for systems
The transition from hardware to software has marked many industries over the years and gaming machines have long been discussed as being next in line.
by Charles Anderer
ACCORDING TO JOHN: The power of Pong
The power of Pong is the power of a free and open marketplace. By contrast, our gaming industry was built upon privileged licensure, which resulted in limited competition and limited innovation.
by John Acres
GUEST COLUMN: Operations and marketing must unite
Why an article about system technology authored by a marketer you ask? In most organizations, marketing and operations not only function in two different lands…at times they exist on two different planets.
by CHRIS ARCHUNDE
GUEST COLUMN: Zoning rules for your floor
When a slot executive decides which device to place where on her casino floor and how the layout should be configured, she should think of herself as a real estate mogul looking to maximize the yield from the space she controls.
by Jeff Jordon
GUEST COLUMN
It is more challenging than ever to spend precious capital to buy slot machines. There are more competitors than ever and the product has less variation in quantitative performance and qualitative measures, such as physical size, price levels, product features, technology, and performance characteristics. Executives buying slot machines have to spend more time managing vendors and assessing the product pre- and post purchase than any time in the last decade.
by Jeff Jordan
GREEN SLOTS
Watching the Atlantic City revenue #’s continue to decline must be a harrowing site for the operations managers, regional presidents, CFO’s… What I don’t understand is why as they watch their casino hold decrease along with their revenue from casino/hotel operations overall, why they don’t start to aggressively implement large operational cost savings, that would serve to insulate them somewhat from the economic recovery issues and regionalized gaming competition.
by Eric Hansel
THE WORLD ACCORDING TO JOHN
OK, Powerfuler is not actually a word, though it’s perfectly appropriate for the emerging technology I‘m about to describe. Called ServerCentric, it promises to revolutionize your casino.
by John Acres
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