Featured Articles
GAMES: Social ORDER
Community-type gaming systems create competitive and fun environments for players
by James J. Hodl
TECHNOLOGY/OPERATIONS: Popular MECHANICS
New networked gaming apps aim to keep players engaged and entertained on the slot floor
by Marian Green
MARKETING: Promoting LOYALTY
Casinos are resorting to unique premiums and promotions to generate more slot floor traffic and return visits
by James J. Hodl
TECHNOLOGY/OPERATIONS: Observe and Report
Data analysis systems are finding homes in slot facilities looking to fine-tune offerings and develop real-time marketing capabilities
by John Grochowski
MARKETING: Community CONCERNS
Social media offers a new world of reward and risk for gaming operators and slot vendors
by John Grochowski
WORLD OF SLOTS 2011
New is always the big theme at the Global Gaming Expo (G2E), perhaps never more so than this year.
by Charles Anderer
Technology: Must Haves
While the game replacement cycle has undoubtedly slowed, operators across the board have continued to ramp up their use of analytical tools designed to get the right information in the right hands as quickly as possible. In tight times and crowded markets, the casino industry has chosen to take advantage of business intelligence systems that have come a very long way since they were introduced about a decade ago. More important, looking forward, business intelligence is poised to play a central role in the marketing-centric slot operations world that many see coming
by Charles Anderer
The Evolving Kiosk
Not so long ago, casino floor kiosks offered limited functionality, serving mostly as cash or ticket handling machines. Today’s kiosks can provide that very vital function even more efficiently, and many provide other diverse functionality, from way finding to restaurant reservations to player rewards and more.
by Marian Green
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