CJ - Solutions

Elements of Great Casino Players Clubs

Use this checklist as Essential Elements of GREAT players clubs

Best Practices

Casinos can, and here's how they should, significantly reduce their taxes through cost segregation

Learning from the Twenty-somethings

Why casinos need to pay proper attention to new media

Entertainment Central

Putting on special events takes preparedness and ingenuity

Testing Texting

Barona launches cutting-edge mobile marketing campaign leveraging barcode –scanning technology

Marketing a Hotel-Casino during a Recession

Strategies for optimizing Web presence

Successful Spa Strategies

In today's foreboding economic climate, hotel-casino spa operators are creating more enticing offers designed to keep customers coming

Good Ideas That Never Really Made It

A look back at concepts that may deserve another try

PUBLIC RELATIONS: Defining the Essence of Your Company

Thoughtful, thorough process can help ensure rebranding success

Marketing at the Slot Machine

Manufacturers, casinos see benefits of reaching out to customers while they’re playing their favorite slots

Green Light

Casinos are taking energy efficiency steps that are proving positive for both the bottom line and the environment

A strategy for “going green”

Aim for the low-hanging fruit first, then reach higher for bigger environmental initiatives

WEB WATCH: Social networking as a CRM tactic

Online effort can pay off in player/guest retention

Window of Opportunity

For more than a decade, the Navajo tribe resisted casino development — That’s now changing

GAMING COMPANIES ON THE BRINK? Cut the surprises, increase the chances

Times are tough, there are steps to take, however, to make the (temporary?) ride down less bumpy

Strong Signals

Multiple antenna systems that move all voice and data services through a single network boost customer service in casinos like the Beau Rivage in Biloxi and provide added value to guests

People, Planet and Profit

Watching the Triple Bottom Line means paying attention to what's good for your property financially, socially and environmentally

Igniting Entertainment

The Mirage in Las Vegas is spending $25 million to reignite excitement with a new volcano attraction

A Look at Table Game Training and Operations in Eastern Europe

Olympic Casino's successful road map: consistency in all facets

WEB WATCH: All linked up and ready to go

Marketers are getting social as they realize the potential and power of networking formats

Outside the box

When overworked and understaffed, casino execs often outsource their PR and marketing functions

Mexico’s Winning Ways

U.S. manufacturers finding success in evolving gaming market by adapting equipment to meet local culture and regulations

BEST PRACTICES: Putting it all together

Predictive analytics helps Hard Rock casino-hotel deliver unparalleled customer service

Eagle Eye

How new cameras and sound advice helped enhance security and surveillance at a Washington state casino

Gaming Goes Green

From hotel-casino operators to manufacturers, the momentum to pursue environmentally responsible practices continues to swell

Dazzling Displays

Casinos are incorporating lighting and sound in new ways to capture guests’ imaginations

Getting Your Message Across

While we may never be on the world stage, we can certainly take away a few pointers from Steve Jobs’ presentations for Apple

Progress to Report

Server-based technology, business intelligence and predictive analytics bring CRM capabilities to the next level.

BEST PRACTICES: A Measure of impact

The U.S. economy will have an effect on the casino industry, regardless if it’s soaring or in a slump.

Growing Tournament Play

New equipment is helping casinos add more attractive features and functionality to slot and table tournaments, boosting attendance and revenue in the process.