White Papers
Discover and Leverage the Gems in Your Data
Do you know what the hundreds of millions of Twitter, LinkedIn and Facebook users, bloggers and reviewers are saying about your brands, products and competitors? You can by effectively analyzing the huge volumes of unstructured text data that stream in from social media outlets. This white paper will help you get started by explaining the practical applications for text analytics and providing tips to help you get the most from this powerful resource.
Click here to download white paper.
IGT/Firekeepers sbX Implementation Strategies
IGT and Firekeepers Casino announced that the win per unit rate of growth on sbX(tm)-connected machines is 10 times greater than non-sbX(tm) machines. Firekeepers Casino uses IGT Floor Manager to deploy the best and newest themes to their players throughout every zone on their floor. The 70 machines managed by IGT Floor Manager are strategically placed throughout the casino in banks of six to 10. Each month, the hottest new IGT video slot and spinning reel themes are received, and four individual themes are quickly deployed to the connected banks to test the performance of themes in different zones to see if those zones cater to certain player demographics.
Click here to download white paper.
Making Good Casinos Great
A casino’s image goes a long way with guests. In fact, in today’s age of user-generated reviews and pictures, image can mean the difference between a customer patronizing your casino, staying at your hotel or booking a convenstion. For example, TripAdvisor™, one of the largest travel websites with user-generated content, attracts nearly 30 million monthly visitors. It is estimated that as many as 88 percent of these visitors are influenced by content they read. Oftentimes, these reviews will include pictures guests have taken of rooms, common areas and the surrounding grounds. And according to the latest Market Metrix Hospitality Index™ results, one in five casino customers read a review about a property before booking that casino.
While many properties may not have a budget for a thorough upgrade, there are several small initiatives that casino managers can take to extend the life of their current assets while bolstering their overall image and positively impacting guest satisfaction. This whitepaper will outline simple actions managers can take to elevate the image and safety of their casino or resort, ensuring that guests are left with a favorable impression so that when their reviews go up, customer count and occupancy do not go down.
Click here to download white paper
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