White Papers
Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement
Increased competition in the gaming industry has resulted in the need for casinos to position their brand and identify player segments that will be most receptive to their communications. A casino’s image is an important part of their overall business strategy and goes a long way towards attracting and retaining players. As the competition in gaming grows fiercer, the most effective marketing strategy that casinos should follow is to analyze their player demographics and interact with them by using the most effective motivational tools.
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A Helping Hand With Cash Management Solutions
GLORY (U.S.A.) has over 30 years experience providing cash management solutions for the gaming industry. GLORY, a leading provider of cash access connectivity, describes its product design and creation process and the unique features that set its kiosks, ATMs, cash dispensers, recyclers and currency handling devices a cut above the rest.
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No Luck Needed: How the Right Data Can Improve Casino Marketing Campaigns
The ability to acquire, convert, enhance, store, and manage marketing and operational data is a challenge many organizations face, including casinos. The amount of data that exists and is available today isn't the problem; it's converting data into actionable information that ultimately determines marketing success.
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Discover and Leverage the Gems in Your Data
Do you know what the hundreds of millions of Twitter, LinkedIn and Facebook users, bloggers and reviewers are saying about your brands, products and competitors? You can by effectively analyzing the huge volumes of unstructured text data that stream in from social media outlets. This white paper will help you get started by explaining the practical applications for text analytics and providing tips to help you get the most from this powerful resource.
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Making Good Casinos Great
A casino’s image goes a long way with guests. In fact, in today’s age of user-generated reviews and pictures, image can mean the difference between a customer patronizing your casino, staying at your hotel or booking a convenstion. For example, TripAdvisor™, one of the largest travel websites with user-generated content, attracts nearly 30 million monthly visitors. It is estimated that as many as 88 percent of these visitors are influenced by content they read. Oftentimes, these reviews will include pictures guests have taken of rooms, common areas and the surrounding grounds. And according to the latest Market Metrix Hospitality Index™ results, one in five casino customers read a review about a property before booking that casino.
While many properties may not have a budget for a thorough upgrade, there are several small initiatives that casino managers can take to extend the life of their current assets while bolstering their overall image and positively impacting guest satisfaction. This whitepaper will outline simple actions managers can take to elevate the image and safety of their casino or resort, ensuring that guests are left with a favorable impression so that when their reviews go up, customer count and occupancy do not go down.
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