Making Good Casinos Great
January 6, 2011
A casino’s image goes a long way with guests. In fact, in today’s age of user-generated reviews and pictures, image can mean the difference between a customer patronizing your casino, staying at your hotel or booking a convenstion. For example, TripAdvisor™, one of the largest travel websites with user-generated content, attracts nearly 30 million monthly visitors. It is estimated that as many as 88 percent of these visitors are influenced by content they read. Oftentimes, these reviews will include pictures guests have taken of rooms, common areas and the surrounding grounds. And according to the latest Market Metrix Hospitality Index™ results, one in five casino customers read a review about a property before booking that casino.
While many properties may not have a budget for a thorough upgrade, there are several small initiatives that casino managers can take to extend the life of their current assets while bolstering their overall image and positively impacting guest satisfaction. This whitepaper will outline simple actions managers can take to elevate the image and safety of their casino or resort, ensuring that guests are left with a favorable impression so that when their reviews go up, customer count and occupancy do not go down.
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